Umumiy

15 ko'rib chiqilgan va taqqoslangan eng yaxshi elektron tijorat platformalari (2020)


E-tijorat jimgina va qulay tarzda hayotimizni egallab oladi. Jeff Bezosga ko'ra, Amazonda bor 100 milliondan ortiq Amazon Prime a'zolari. Yuk tashish - bu norma. Ikki kunlik yuk tashish bir kunlik yoki ikki soatlik yuklarga aylanmoqda.

Agar siz o'zingizning elektron tijorat do'koningizni boshlashni xohlasangiz, eng yaxshi elektron tijorat platformalarini tanlash qiyin bo'lishi mumkin - tugadi 477 xil variantlar.

Internet-do'koningiz uchun to'g'ri echimni topishingiz uchun eng yaxshi elektron tijorat dasturlarini namoyish qilib, ushbu qarorni osonlashtirmoqchiman. Keling, tan olaylik - bozorda juda ko'p variant mavjud bo'lsa, oxirida ozgina qoldi, shuning uchun siz g'olibni tanlashingizga ishonch hosil qilishni xohlaysiz.

Ushbu sharhlarga nima uchun ishonishingiz kerak?

Men 10 yildan ortiq elektron tijorat sohasida tajribam bor:

  • Men yiliga 100 million dollardan oshadigan elektron tijorat markalari bo'yicha marketing guruhlarini boshqarganman.
  • Oldingi rollarda men omborlarda edim va ulgurji etkazib berishni boshqarardim.
  • Men yiliga 8-raqamli elektron tijorat tijorat byudjetlarini boshqarganman.
  • Men SaaS kompaniyalari uchun elektron tijorat sohasida ishladim.
  • Va deyarli har bir platformada onlayn-do'konlar ochdim.

Ushbu sharhlar narx, ishonchlilik, texnik yordam, xususiyatlar, miqyosi, mahsulot imkoniyatlari, etkazib berish, bajarilish, boshqaruv paneli tajribasi va boshqalarga qarab baholanadi.

Shuningdek, biz quyidagilarni taqqoslaymiz va ko'rib chiqamiz:

  • Kichik biznes uchun eng yaxshi tanlov.
  • Eng arzon, bepul va ochiq manbali variantlar.
  • Yirik brendlar uchun korxona echimlari.

Qani boshladik.

Ogohlantirish: Men quyida keltirilgan havolalar uchun sizga kompensatsiya olaman. Biroq, bu men ishlatgan va sinab ko'rgan eng yaxshi vositalar, men ishonamanki, Internet-do'konni ishga tushirish va boshqarish. Siz bizning filialimiz haqida to'liq ma'lumotni bizdan o'qishingiz mumkin Maxfiylik siyosati.

Mundarija

Eng yaxshi elektron tijorat platformalari nima?

Elektron tijorat platformalari mahsulotlarni Internetda sotish uchun kuchli, to'liq xususiyatli dasturiy vositalardir. Eng yaxshi variantlardan birini tanlayotganda, ko'plab fikrlar mavjud va har bir elektron tijorat veb-saytining quruvchisi turli xil xususiyatlarni taqdim etadi.

Masalan, agar siz 100 ta mahsulotga qarshi uchta mahsulotni sotayotgan bo'lsangiz, sizning ehtiyojlaringiz boshqacha bo'ladi. Yoki siz o'zingizning yukingiz va bajarilishingizdan ko'ra, tomchi tushishni amalga oshirmoqchi bo'lsangiz.

Oxir oqibat, elektron tijorat dasturi sizga mahsulotingizni tezda qo'shishga, kuponlar va chegirmalarni taklif qilishga va inventarizatsiyani avtomatik ravishda kuzatishga imkon berishi kerak. Ular, shuningdek, etkazib berish va bajarishni boshqarishda yordam berishlari kerak, shunda siz o'zingizning biznesingizni boshqarishga e'tibor qaratishingiz mumkin.

Bu yil eng yaxshi elektron tijorat platformalari uchun tanlagan narsalarim:

1. Wix.

Kichik biznes va yuzlab mavzular uchun eng yaxshi elektron tijorat platformasi (oyiga $ 23).

Wix foydalanuvchilarga oyiga $ 20 evaziga to'liq tijorat funktsiyalarini yangilashga imkon beradigan tez rivojlanayotgan veb-sayt yaratuvchisi. Ular yuzlab dizaynerlar tomonidan yaratilgan shablonlari, reklama aktsiyalari va sovg'alar kartalari, chiroyli mahsulotlar galereyalari, buyurtmalarni boshqarish va etkazib berishning osonligi bilan maqtanishadi.

Ular onlayn-do'konni mobil qurilmalarda, shu jumladan iPhone va Android qurilmalarida (Apple va Google) optimallashtiradi. Shuningdek, siz onlayn-do'kon quruvchi vositasi bilan mobil elektron tijorat saytingiz ko'rinishini sozlashingiz mumkin. Wix bilan ajoyib veb-sayt yaratish uchun HTML yoki CSS-ga sho'ng'ishingiz shart emas.

Ular sizning mahsulotlaringizni chiroyli (va konversion-optimallashtirilgan) tartibda joylashtirish uchun ajoyib mahsulotlar galereyalariga ega.

Ushbu mahsulot galereyalari sxemasi mobil qurilmalarda juda yaxshi va yig'ilgan formatda moslashadi.

Wix shuningdek, veb-sayt yaratuvchisi va elektron tijorat sohasida foydalanish uchun eng qulay vositalardan biri sifatida tanilgan.

Internet-do'koningizni qurish uchun atigi ettita qadam kerak:

  1. Hisobingizga kiring yoki bepul ro'yxatdan o'ting.
  2. Onlayn do'kon toifasidan shablonni tanlang.
  3. Matnni tahrirlang va tashkilot nomini qo'shing.
  4. "Mening do'konim" va "Do'koningizni boshqarish" -ni bosing.
  5. Do'koningizga mahsulot qo'shing.
  6. To'lovlar, etkazib berish va do'kon sozlamalarini qo'shish uchun "Biznesni sozlash" -ni tanlang.
  7. Saytingizni joylashtiring va o'z domeningizga ulaning.

Va nihoyat, Wix sizga ishonchli savdo, 24/7 mijozlarni qo'llab-quvvatlash, bir nechta to'lov variantlari va echimlari, global soliq va yuk tashish, qo'shimcha narxlarni sotishga yordam beradigan kuponlar va chegirmalar taklif etadi.

Harakat qilib ko'ring Wix bepul va o'z mahsulotlaringizni Internetda sotishni boshlang.

Wix bilan boshlang

2. BigCommerce.

Yirik biznes uchun eng yaxshi elektron savdo platformasi (oyiga $ 29,95).

BigCommerce mening # 2 elektron tijorat platformasi bo'yicha tavsiyalarim. Ular eng yaxshi SEO xususiyatlari, 40+ to'lov shlyuzlari, ilg'or mahsulot imkoniyatlari, 24/7 qo'llab-quvvatlashiga ega va sizning elektron tijoratingiz bilan yiliga 100 million dollardan oshiq hajmga ega bo'lishingiz mumkin.

Odatda shunday bo'ladi.

Kichik biznes egasi elektron tijoratga kirishga qaror qiladi va shunga o'xshash platformani tanlaydi Shopify chunki ularning nomlari tan olingan. 6-12 oydan so'ng, ular savdo-sotiqning o'sishini boshlaydilar va elektron tijorat biznesining o'sishiga yordam berish uchun ilova va qo'shimchalar uchun qo'shimcha haq to'laydilar.

Biroz vaqt o'tgach, ular o'sadigan shiftga urishdi. Ushbu foydalanuvchilar har oy ilovalar uchun yuzlab dollar to'layotganliklarini, SEO-larining yo'qligini yoki o'z platformalarini oshirib yuborayotganlarini tushunishlari mumkin.

Kirish BigCommerce:

Ular bozorda eng ochiq SaaS elektron tijorat platformasi - ochiq API, nol tranzaktsion to'lovlar va ochiq sherik ekotizimi.

BigCommerce ikkita mahsulot taklifiga ega: BigCommerce (ularning korxonalari taklif qiladigan) va BigCommerce Essentials (kichik biznes uchun yaratilgan). Ikkalasi ham sizning o'sishingiz bilan o'lchash uchun qurilgan.

Bir tomondan, ular o'zlarining xususiyatlari va o'rnatilgan funktsiyalari tufayli kichik biznes egalari uchun qulay platforma. Biroq, Wix kabi osonroq vositaga qaraganda biroz yuqori o'rganish egri mavjud.

Shuningdek, ular Magento singari qimmatbaho mahalliy echimlarni qoldirib, xizmat sifatida dasturiy ta'minotga (SaaS) o'tishni qidirayotgan korxona brendlari uchun juda mos keladi. Fortune 1000-dagi Ford, Toyota, Skullcandy va boshqalar brendlari BigCommerce-dan foydalanadi va hiqichoqsiz har yili 100 million dollardan oshiq savdoga olib keladi.

2018 yil dekabr oyida ular ishga tushirishdi WordPress uchun BigCommerce, "boshsiz tijorat" mahsuloti bo'lib, foydalanuvchilarga WordPress-dagi oldingi kontentni va BigCommerce-dagi elektron tijoratlarini boshqarishga imkon beradi.

Ushbu API-larning ishlatilishi boshqa WordPress elektron tijorat imkoniyatlari singari topilganidan ko'ra tezroq WordPress sayt tezligini oshirishga imkon beradi WooCommerce, bu ishlash uchun bir nechta plaginlarni o'rnatadi va ishlashiga to'sqinlik qiladi.

Ularning rejalari boshlanadi Oyiga $ 29.95, va shu bilan siz Amazon, eBay va Facebook, Instagram va Pinterest kabi ijtimoiy tarmoqlarda sotish imkoniga ega bo'lgan markali onlayn-do'kon va domen nomiga ega bo'lasiz.

Ular sizning onlayn do'koningizni qurish uchun oddiy foydalanuvchi interfeysiga ega, jumladan buyurtmalaringiz, mahsulotlaringiz, marketingingiz, tahlillaringiz, soliqlaringiz va do'koningiz bo'limlari:

Yangi ishga tushirilgan BigCommerce yuk tashish xususiyatlari bilan siz chegirmali tashuvchilar narxlariga ega bo'lasiz va yuk tashish yorliqlarini bosib chiqarish va asboblar panelida bajarishni boshqarish imkoniyatiga ega bo'lasiz.

Ularning mavzulari to'liq javob beradi va konversion stavkalarni hisobga olgan holda optimallashtirilgan. Bundan tashqari, ular bepul SSL sertifikatlarini taklif qilishadi, aniq narx tuzilishiga ega va yana nolga teng to'lovlar.

BigCommerce mening o'rta va katta biznes uchun eng yuqori tavsiyalarimni oladi va siz 15 kunlik bepul sinovdan o'tishingiz mumkin.

BigCommerce-ni sinab ko'ring

3. Shopify.

Dropshipping uchun eng yaxshi elektron tijorat dasturi (oyiga $ 29).

Shopify butun dunyo bo'ylab 400000 dan ortiq savdogarlarni qabul qiladigan elektron tijorat elektr stantsiyasidir. Elektron tijorat haqida o'ylaganingizda, ongingiz to'g'ri Shopify-ga o'tishi mumkin. Ular 2004 yilda ishga tushirilgan va tezda Shimoliy Amerikadagi eng tez o'sayotgan SaaS kompaniyalaridan biri bo'lgan Kanada kompaniyasidir.

Bozordagi mavjud mobil ilova va elektron tijorat mahsulotlaridan norozi bo'lgan Tobias Lütke, Daniel Vaynand va Skot Leyk o'zlarining ochiq manbali veb-ilovalarini "Ruby on Rails" yordamida yaratdilar va ikki oydan keyin ishga tushirishdi.

Bu dastur bo'ldi Shopify.

Shopify brendni ommaviy ravishda xabardor qilishining sabablaridan biri bu tomoshabinlarni jalb qilish edi "Xayolparastlar" - uni elektron tijoratga boyitmoqchi bo'lgan yangi foydalanuvchilar.

O'zlarining integratsiyalari bilan, hatto eng tajribasiz foydalanuvchilar ham nisbiy qulaylik bilan tomchi tomchi do'konni tashkil etishlari mumkin. Men buni sinab ko'rdim. Mening inventarizatsiyamni tanlab olgandan so'ng, men bir nechtasini birlashtirdim dropshipping etkazib beruvchilari Shopify bilan va sinovdan o'tgan do'kon.

Salqin ko'rinadigan veb-saytni yaratish va mahsulot qo'shish oson edi. Ammo sizda Internet-do'kon mavjudligi bu muvaffaqiyatli ekanligini anglatmaydi - biznesingizni bozorga qo'yishingiz kerak.

Shopify-ning bir nechta kamchiliklari ularning SEO qoidalari. URL manzilingiz ularning formatiga qulflanadi. Masalan, campingsite.com/tents-da joylashgan sahifalar o'rniga, Shopify sizni ularning campingsite.com/collections/tents formatidan foydalanishga majbur qiladi. Ushbu struktura qidiruv reytinglari uchun ideal emas, ayniqsa "kategoriya" tanqidiy "chodirlar" kalit so'ziga qaraganda yuqori darajadagi quyi qatlam.

Ikkinchidan, ular BigCommerce-ga qaraganda kamroq mahsulot imkoniyatlariga ega. Agar siz, masalan, futbolkalarni sotayotgan bo'lsangiz va turli xil ranglar, materiallar va o'lchamlarga ega bo'lsangiz, sizning SKU-laringiz tezda qo'shilib ketadi. Shopify faqat 100 ta mahsulot variantlari bilan cheklangan - agar sizda turli xil mahsulot kombinatsiyalari etarli bo'lmasa.

Cheklovlardan tashqari, Shopify - bu kichik biznes uchun yaxshi ishlaydigan ishonchli elektron tijorat platformasi.

Shopify-da 29 dan 299 dollargacha bo'lgan uchta reja mavjud. Bundan tashqari, uning korxonasi Shopify Plus platformasi o'ziga xos narxlarni taklif qiladi.

Barcha rejalar cheksiz mahsulotlar, bepul SSL, chegirma kodlari, inventarizatsiyani boshqarish, ko'p tilli qo'llab-quvvatlash, oson sotib olish tugmachalari, tashlab qo'yilgan aravalarni tiklash, marketing xususiyatlari va 24/7 qo'llab-quvvatlashni o'z ichiga oladi.

Ularni o'zingiz uchun sinab ko'rish uchun ular 14 kunlik bepul sinov muddatini taqdim etadilar.

Siz shuningdek mening to'liqligimni o'qishingiz mumkin Shopify sharhi yoki to'liq taqqoslash bo'yicha mening maqolam Bigify savdo va boshqalar. Shopify.

Shopify-ni sinab ko'ring

4. Ecwid.

Mavjud veb-saytlar uchun eng yaxshi onlayn-do'kon quruvchisi (oyiga $ 35).

1,6 million kichik biznes mijozlariga ega bo'lgan Ecwid mukammal va eng mashhur elektron tijorat platformalaridan biridir. Shuningdek, u "eng tezkor elektron tijoratni joriy etish platformasi" bilan taqdirlandi G2 olomon.

Agar sizda veb-sayt bo'lsa va unga yangi do'kon yoki xarid qilish imkoniyatini qo'shmoqchi bo'lsangiz, bu eng mos keladi. Yaxshi xabar shundaki, platformani ishlatish uchun oddiy va sodda.

Bundan tashqari, u mutlaqo moslashuvchan va foydalanuvchilarga ko'plab saytlarda sotish imkoniyatini beradi:

  • Amazon
  • eBay
  • Facebook
  • Instagram

Bu sizga bitta boshqaruv panelidan turli platformalarda butun dunyo bo'ylab juda ko'p xaridorlarni topishga yordam beradi.

Ecwid-dan boshlash ham juda oson. Va agar siz veb-saytingizni Joomla, Drupal yoki WordPress Business kabi platformalarda ishlasangiz, Ecwid-ga o'rnatilgan integratsiyalashuv tufayli narsalar sizga osonlashadi.

Bundan tashqari, u yuqori darajada moslashtiriladigan do'konga ega bo'lib, u sizning mijozlaringiz qaysi qurilmadan foydalanishidan qat'iy nazar sizning mahsulotlaringiz uchun maksimal darajada ko'rinishini ta'minlaydi. Siz maqsadli auditoriyani jalb qilish uchun logotiplar, ranglar va xabarlar kabi tovar belgilarini namoyish etishingiz mumkin.

Ecwid shuningdek, to'g'ridan-to'g'ri boshqaruv panelidan o'zingizning barcha e'lonlaringizni yaratish, boshqarish va kuzatib borish imkonini beradi. Facebook yoki Google reklamalarini mukammal davolash.

To'lov jarayoni sodda, Ecwid-ning birinchi ma'lumotlar, PayPal, Kvadrat, Stripe, WePay va boshqalar kabi 50 dan ortiq to'lov shlyuzlari bilan uzluksiz ravishda integratsiyalashganligi bilan o'rnatilgan funksiya orqali. eng yaxshi POS tizimlari.

Bundan tashqari, Ecwid a 'PCI DSS 1-darajali tasdiqlangan xizmat ko'rsatuvchi provayder,' bu ma'lumotlarning oxirigacha shifrlanishini ta'minlaydi va mijozlar va savdogarlar to'lovlari tafsilotlarini xavfsiz qiladi.

Ecwid-ning boshqa noyob qobiliyatlari:

  • Inventarizatsiyani kuzatish
  • Sevimli mahsulotlarni tejash
  • Mijozlarning manzillar kitobi
  • Mahsulot variantlarini boshqarish
  • Avtomatik yangilanishlar
  • Aqlli yuklarni hisoblash
  • Hisobni osonlashtirish jarayoni

Bularning barchasi (boshqalar qatori) Ecwid-ga o'z hamkasblaridan ajralib turishga yordam beradi. Bu, shuningdek, uning cheklovlari bor. Birinchidan, u ingliz tilidan boshqa tillarda xizmatlarni taklif qilmaydi. Shuningdek, ular hech qanday telefon orqali xizmat ko'rsatmaydi.

Shu bilan birga, xususiyatlarga boy va turli xil narxlar rejalari ushbu cheklovlarni qoplaydi. Yaxshi xabar shundaki, Ecwid barcha zarur funktsiyalarni ta'minlaydigan va oyiga o'nta jismoniy narsalarni sotishga imkon beradigan bepul reja bilan ta'minlangan.

Keyin ular uchta pullik rejani taklif qilishadi.

  • The Korxona rejasi 100 ta jismoniy yoki raqamli narsalarni oyiga $ 12,50 ga sotishga imkon beradi.
  • The Biznes-reja oyiga 29,17 dollarga tushadi, bu sizga 2500 ta mahsulotni sotishga imkon beradi.
  • The Cheksiz reja (Oyiga $ 82,50) barcha savdo kanallarini o'z ichiga oladi.

Agar siz allaqachon elektron tijorat veb-saytini ishlatsangiz va uni bir nechta kanallar bo'ylab sotish uchun uni ishlatish uchun qulay platformaga o'tkazmoqchi bo'lsangiz, Ecwid siz uchun bo'lishi mumkin.

Siz ularni sinashingiz mumkin a mutlaqo bepul reja.

Ecwid-ni sinab ko'ring

5. 3-karta.

Kichik biznes saytlari uchun eng yaxshi elektron tijorat platformasi (oyiga $ 19).

3-karta eng tez o'sadiganlardan biridir elektron tijorat platformalari kuchli SEO xususiyatlari, 50 bepul mavzular va 100+ to'lov protsessorlari bilan tanilgan.

Ularning rejalari quyidagicha Oyiga 19 dollar boshlang'ich do'koni uchun Oyiga 114,50 dollar ularning Pro Store rejasi uchun. Barcha rejalar domenlarni ro'yxatdan o'tkazish, tranzaktsion to'lovlarsiz, o'tkazish qobiliyati cheklanmagan, Facebook do'koni, o'rnatilgan blog, API-ga kirish va 24/7 texnik yordam bilan ta'minlangan.

Yaqinda ular yuk tashishning yangi parametrlarini va reklama vositalarining yangilanishini chiqazdilar. Yetkazib berish uchun siz buyurtmangizning barcha etkazib beruvchilar va narxlarni o'zingizning chiqish sahifangizda birdaniga emas, balki ko'rsatishingiz mumkin.

Xaridor kredit karta yoki PayPal-ni tekshirib ko'rgandan so'ng, narxlar avtomatik ravishda yuklanadi.

Ular bilan Advanced Promotion Manager, avvalgi kabi bir guruh o'rniga birdaniga reklama taklif qilish uchun bir nechta Mijozlar guruhini tanlashingiz mumkin. Ushbu parametr iste'molchilar uchun ham, chakana sotuvchilar uchun ham onlayn xarid qilish vositasini xohlagan B2B markalari uchun juda mos keladi.

Ularning SEO xususiyatlari kuchli va ular "SEO uchun eng yaxshi elektron tijorat platformasi" deb nomlanadi. Siz maxsus URL-lar, dinamik meta-teglar, havolalar sarlavhalari va boshqalarni yaratishingiz mumkin.

Ular, shuningdek, xavfsizlikka jiddiy qarashadi va 100% PCI talablariga javob beradi. Shuningdek, 3dcart o'rnatilgan Facebook do'koni bilan elektron tijorat platformangizdan tashqarida sotishingiz mumkin. Bundan tashqari, mobil qurilmalar uchun mCommerce bilan do'konlarga borishingiz mumkin.

Oxir oqibat, agar siz kuchli SEO, marketing vositalari va elektron tijorat imkoniyatlarini talab qiladigan kichik biznes bo'lsangiz, 3-karta qat'iy qaror.

Siz ularni 15 kunlik bepul sinov muddati bilan sinab ko'rishingiz mumkin.

3kartadan foydalanib ko‘ring

6. WooCommerce.

WordPress uchun elektron tijorat platformasi (Bepul + pullik qo'shimchalar).

74 milliondan ortiq yuklab olishlar bilan, WooCommerce dunyo bo'ylab onlayn-do'konlarning 25% atrofida. WordPress uchun ushbu oddiy ochiq manbali elektron tijorat plaginlari 2011 yilda ishga tushirilgan va bugungi kunda bozorda eng mashhur elektron tijorat echimlaridan biriga aylandi.

WooCommerce - bu WordPress saytingizga qo'shishingiz mumkin bo'lgan mutlaqo bepul plagin. Biroq, ushbu ro'yxatdagi boshqa elektron tijorat platformalarida topiladigan yanada rivojlangan funksiyalar uchun siz pulli kengaytmalarni qo'shishingiz kerak.

Yana bir kamchilik - bu kengayish qobiliyati. Men plaginni o'z saytimga o'rnatdim va avval u to'rtta plaginni ishga tushirish uchun o'rnatganini va saytimni biroz sekinlashtirganini payqadim.

Xatolarni chetga surib qo'yadigan bir qancha sabablar bor, shuning uchun ko'p odamlar WooCommerce-dan foydalanadilar. Birinchidan, bu juda moslashtirilgan echim. WooCommerce ishlab chiqaruvchilarining keng jamoatchiligi mavjud, ular plaginning ochiq manbali xususiyati tufayli yangi funktsiyalarni qo'shadilar.

Ikkinchidan, WordPress - bu bozorda SEO uchun eng yaxshi platformalardan biri. SEO-ning cheksiz sozlashlari va qidiruv natijalarini ko'proq nazorat qilish imkoniyati bilan WooCommerce WordPress platformasining tabiiy kengaytmasi.

Ammo, bu yagona variant emas, chunki men o'zimning WordPress saytimda raqamli mahsulotlarni sotaman WordPress uchun BigCommerce plagin. Men buni tezroq topdim, chunki bu API orqali ishlaydigan "boshsiz tijorat" echimidir.

Umuman olganda, agar sizda WordPress saytingiz bo'lsa va elektron tijorat imkoniyatlarini bepul qo'shishni xohlasangiz, bering WooCommerce urinish

WooCommerce-ni sinab ko'ring

7. Sellfy.

Bloggerlar va ijodkorlar uchun eng yaxshi (oyiga $ 19).

Sellfy bu raqamli mahsulotlarni, jismoniy tovarlarni va obunalarni sotishga imkon beradigan oddiy, ammo kuchli elektron tijorat platformasi - barchasi bir joydan.

Ularning vositasi dastlab raqamli mahsulotlarni (elektron kitoblar, videolar, musiqa va kurslar) sotish uchun qurilgan, ammo endi ular jismoniy mahsulotlarni sotish uchun zarur bo'lgan barcha funktsiyalarga ega bo'lgan to'liq funktsional platformani taklif qilmoqdalar.

Sellfy ichki marketing vositalari va tahlillarga ega va Zapier bilan 1000 dan ortiq uchinchi tomon dasturlari bilan bog'lanadi.

Foydalanuvchilarga qulay boshqaruv paneli va saytingizni bir necha daqiqada tiklash imkoniyati bilan, Sellfy raqamli mahsulotlarni, obunalarni va jismoniy tovarlarni sotishni qidirayotgan bloggerlar, ijodkorlar va kichik biznes vakillari uchun yaxshiroqdir o'z veb-saytida, sotib olish tugmachalari orqali va ijtimoiy media profillarida.

U veb-saytingizni va mahsulot sahifalaringizni YouTube kanali, Instagram sahifasi yoki Soundcloud hisobini hozir sotib olish tugmachalari bilan osongina birlashtirishi mumkin.

Bundan tashqari, sizning elektron tijorat saytingizga bir nechta ilovalarni o'rnatishingiz shart emas, chunki Sellfy elektron pochta marketingi, chegirma kodlari, savdo-sotiqni ko'paytirish uchun mavjud xususiyatlar va boshqalarni ta'minlaydi.

Va bulutga asoslanganligi sababli, siz uni kompyuterlar, mobil qurilmalar, planshetlar va noutbuklar kabi bir nechta qurilmadan foydalanishingiz mumkin.

Uning boshqa asosiy xususiyatlari quyidagilardan iborat:

  • Dizaynning keng ko'lamli sozlamalari sizning logotipingizni qo'shishni, ranglarni o'zgartirishni va boshqalarni osonlashtiradi.
  • Sizga shaxsiy domeningizni qo'shishga imkon beradi
  • Do'koningiz uchun xohlagan tilni tanlashingiz mumkin
  • Uzluksiz tajriba uchun mobil optimallashtirilgan interfeysni taklif qiladi
  • PayPal va Stripe kabi to'lov shlyuzlari bilan birlashadi
  • Eng yaxshi ishlangan mahsulotlarni kuzatish, trafik kanallarini tahlil qilish, eng yaxshi joylarni ko'rish va boshqa narsalar uchun chuqur tahlillarni taqdim eting
  • 1000 dan ortiq vositalar bilan keng qamrovli integratsiyalar
  • PCI-DSS muvofiqligi
  • 14 kunlik bepul sinov muddati bilan keladi

Narx rejalari:

Sellfy uchta narx rejasini taklif etadi.

The Bosh reja oyiga $ 19, turadi Biznes-reja oyiga $ 39, va ularning Premium rejasi oyiga 89 dollar turadi.

Barcha rejalar sizga o'z mahsulotingizni onlayn ravishda sotishga, "hozir sotib oling" tugmachalarini joylashtirishga, xarid qilish aravachalarini qo'shishga, bir nechta to'lov usullari bilan integratsiyalashishga va kuchli tahlillarga imkon beradi.

Siz hech qanday qo'shimcha to'lovlarni to'lashingiz shart emas. "Biznes" va "Premium rejalar" da siz elektron pochta kreditlari va sotuv xususiyatlari, ustuvor mijozlarni qo'llab-quvvatlash imkoniyatiga ega bo'lasiz.

Ularning Premium Rejasi shuningdek boshqa provayderdan o'tish uchun migratsiya xizmatlarini taklif qiladi.

Bering Sellfy 14 kunlik bepul sinov muddati bilan sinash.

Sellfy-ni sinab ko'ring

8. ShopBase.

Oq-yorliq, transchegaraviy savdo va talab bo'yicha bosma uchun eng yaxshi platforma (oyiga $ 19).

ShopBase bu 2019 yil iyun oyidan beri mavjud bo'lgan yangi platforma. Agar siz tomchilarni tushirishni amalga oshirsangiz va mahsulotlaringizni oq rangli yorliq bilan qidirsangiz, ular ajoyib vosita sifatida tanilgan.

ShopBase nufuzli dizayn jamoasi tomonidan yaratilgan to'liq moslashtirilgan, mobil optimallashtirilgan do'kon panellarini taklif etadi. Har bir sahifa o'zining noyob sozlamalari bilan birga keladi va siz har bir sahifaning HTML va CSS-larini tahrirlashingiz mumkin.

Xarid qilish sahifangizning har bir qirrasini o'zgartirishingiz mumkin, bu sizning elektron tijorat ayirboshlash kurslari uchun muhimdir. Shuningdek, ular tashrif buyuruvchilarni o'zlarining hisob-kitoblarini yakunlashga undashlari uchun tashlab ketilgan savatni tiklash elektron pochta xabarlarini taklif qilishadi.

Uning boshqa asosiy xususiyatlari quyidagilardan iborat:

  • Cheksiz o'tkazish qobiliyati bilan veb-xosting.
  • Har bir rejada 256 bitli SSL sertifikati mavjud.
  • 24/7 ishlamay qolishi va 99.98% ish vaqti.
  • Kuchli onlayn-do'kon quruvchisi. Bepul do'kon shablonlari.
  • Saytni tez yuklash tezligi. Bu bozorning har qanday boshqa platformalariga qaraganda 3x tezroq bo'lishini da'vo qiladi.
  • 250 ta mahsulot variantlari (Shopify-dan 2,5 baravar ko'proq).
  • Mahsulotlarni import qilish va do'koningizni boshqa platformadan ShopBase-ga o'tkazish oson. Bilan ShopBase-ga ko'chib o'ting vositasi bo'lsa, Shopify yoki WooCommerce kabi boshqa platformadan ko'chib o'tish bepul.
  • Dropshipping savdogarlari uchun premium mahsulotni qidirish va xizmatlarni taqdim eting.
  • O'zgarishlar hajmini oshirish uchun ShopBase mahsulot sahifalarida va chiqish sahifasida avtomatik ravishda optimallashtiradi.

Bundan tashqari, ShopBase-ning bir nechta kamchiliklari mavjud.

Masalan, ularning ilovalari do'konida boshqa platformalar bilan taqqoslanadigan dasturlar unchalik ko'p emas. Bunga qo'shimcha ravishda, agar siz tomchi bo'lish, talabga ko'ra bosib chiqarish yoki oq yorliqli biznes bilan shug'ullanishni xohlamasangiz, ShopBase siz uchun emas.

Ularning rejalari boshlanadi Oyiga $ 19, va ularning asosiy bazaviy rejasi sizga turishingiz va birinchi marta sotishingiz uchun kerak bo'lgan hamma narsani taqdim etadi.

Agar siz oq yorliq, buyurtmaga buyurtma berish yoki tushirish biznesi bilan shug'ullanishni rejalashtirmoqchi bo'lsangiz, ShopBase siz uchun eng yaxshi tanlovdir.

Bering ShopBase 14 kunlik bepul sinov muddati bilan sinash.

ShopBase-ni sinab ko'ring

9. Bo'shashish.

Foydalanuvchi bilan do'stona elektron tijorat platformasi (oyiga $ 26).

Bo'shashish bu 1999 yilda tashkil etilgan va 2002 yilda o'sha paytda 16 yoshli nomli kompaniya tomonidan tashkil etilgan kompaniya Kevin Sproles. Men u bilan 2019 yil boshida shaxsan tanishgan edim va u juda hayoliy hikoyaga ega edi.

Volusion - bu ko'p funktsional va yangilariga ega bo'lgan barqaror ko'p tomonlama elektron tijorat platformasi Tarkib quruvchisi, deyarli raqib bo'lgan Elementor WordPress plaginlari foydalanish qulayligida.

Ularning Oyiga $ 26 shaxsiy reja cheksiz mahsulotlar, onlayn qo'llab-quvvatlash va nol bitim to'lovlari bilan birga keladi.

Katta uchida, ularning Oyiga 161 dollar Biznes-reja ko'proq ichki yordam bilan birga keladi. Volusion saytining afzalligi shundaki, ularda raqamli marketing va qidiruv tizimlarida ko'rinishni olishga yordam beradigan ichki SEO va marketing guruhi mavjud.

Yuqori darajadagi rejalar bilan birga keladi "100 $ tezkor g'alaba" har oy. Agar siz do'kon egasi bo'lsangiz, bu veb-dizaynni tezda tuzatish, SEO optimallashtirish yoki veb-sayt ishini yaxshilash uchun boshqa yordam bo'lishi mumkin.

Agar bermoqchi bo'lsangiz Bo'shashish sinov muddati, 14 kunlik bepul sinovdan boshlang.

Voluziyani sinab ko'ring

10. nopTijorat.

Eng yaxshi ASP.NET elektron tijorat platformasi (bepul).

nopTijorat Microsoft texnologiyasiga asoslangan mashhur bepul elektron tijorat platformasi. Ular 11 yildan beri yashab kelmoqdalar va hozirda 60,000 jonli do'konlar va 150+ sheriklar bilan faxrlanishadi.

ASP.NET .NET texnologiyasi bilan veb-ilovalarni yaratish uchun ishlatiladigan Microsoft-ning ochiq manbali veb-doirasi.

Ushbu texnologiya murakkab dasturlarni yaratishda talab qilinadigan kod miqdorini kamaytiradi. Uni keshlash texnologiyasi, mahalliy optimallashtirish va bir vaqtning o'zida kompilyatsiya qilish katta veb-saytlarning ish faoliyatini oshiradi.

Ushbu ro'yxatdagi boshqa veb-sayt quruvchilaridan farqli o'laroq, sezgir va yuqori sifatli elektron tijorat saytini yaratish uchun sizga HTML, JavaScript va CSS-ni yaxshi biladigan dasturchi kerak bo'ladi.

Ushbu texnologiyani o'rganish deyarli qiyin emas, ammo oddiy saytni tezda o'rnatishni xohlaydigan kichik biznes egalari uchun yanada qattiqroqdir.

Ularning platformasi bepul, tranzaksiya to'lovlari yoki oylik to'lovlarsiz.

NopCommerce boshqaruv paneli sizga cheksiz mahsulotlarni yuklash, bir nechta do'konlar va sotuvchilarni bir joydan boshqarish, etkazib berish narxini hisoblash va o'zlarining ichki marketing vositalaridan foydalanishga imkon beradi.

Ular, shuningdek, qo'shimcha kodlash talab qilinmasdan veb-saytingizning bepul mobil versiyasini qo'llab-quvvatlaydi.

Ularning platformasi ishlab chiquvchilar, kichik biznes va murakkab biznes ehtiyojlari bo'lgan korxonalar uchun eng mosdir. Ularning eng yaxshi mijozlariga Microsoft, The North Face va BMW Group kiradi.

Agar siz ajoyib bepul platformani qidirsangiz va to'liq moslashtirilgan veb-saytni talab qilsangiz, nopCommerce-ni sinab ko'ring.

NopCommerce-ni sinab ko'ring

11. PinnacleCart.

All-In-One Internet-do'kon echimi (oyiga $ 44.99).

PinnacleCart foydalanuvchi tajribasi va konversiya tezligini optimallashtirish asosida qurilgan elektron tijorat platformasi.

Shuningdek, ular kuchli SEO xususiyatlariga ega, jumladan saytingizni Google, Bing va Yahoo kabi qidiruv tizimlarida indekslash qobiliyati.

Bundan tashqari, siz Facebook, Amazon, eBay va boshqalar kabi savdo maydonchalarida mahsulot va xizmatlarni sinxronlashtirish orqali mahsulotning ko'rinishini yanada oshirishingiz mumkin. Bundan tashqari, "Tugma" tugmachalari sizga mahsulotingizni boshqa veb-saytlarga yoki bloglarga joylashtirish imkoniyatini beradi va foydalanuvchilar sizning narsalaringizni ushbu sahifalardan sotib olishlari mumkin.

Sotib olish tugmalaridan tashqari, ularning takomillashtirilgan mahsulot vositalari sizga dinamik mahsulot ro'yxatlarini yaratishga imkon beradi. Ushbu ro'yxatlar teglarni dinamik ravishda yaratadi, inventarizatsiyani boshqaradi, turli xil rasmlarni namoyish qiladi va cheksiz toifalar va mahsulot atributlarini yaratadi. Ushbu xususiyatlar ham jismoniy, ham raqamli mahsulotlar va xizmatlar uchun ishlaydi.

Shuningdek, ular boshqa dasturiy vositalar bilan juda ko'p integratsiyaga ega. Boshqarish paneli sizning elektron tijoratingizning barcha sohalarini bir joyda boshqarishga imkon beradi va siz Avalara, QuickBook, Shipwire va boshqa dasturlarga o'zlarining Apps Center orqali tezda ulanishingiz mumkin.

PinnacleCart oyiga $ 44.99 dan $ 199.99 gacha bo'lgan uchta asosiy rejaga ega.

$ 44.99 boshlang'ich rejasi nol tranzaksiya to'lovlari, cheksiz mahsulotlar va cheklanmagan ma'muriy hisoblarni o'z ichiga oladi. Shuningdek, u bir varaqni tekshirish, real vaqt rejimida etkazib berish narxlari, Google Shopping, bashoratli qidirish, mahsulot sindikatsiyasi va umumiy SSLni o'z ichiga oladi.

Oyiga $ 199.99 $ kengaytirilgan rejasi ajratilgan SSL, cheksiz disk maydoni va tarmoqli kengligi va ustuvor yordam kabi qo'shimcha imtiyozlarni ta'minlaydi.

Elektron tijorat saytlarini o'z serverlarida joylashtirishni istaganlar uchun bitta qiziq xususiyat paydo bo'ladi. Ular PinnacleCart-ning doimiy litsenziyasini har bir domen uchun 1455 dollarga sotib olishlari mumkin. Bunga ilg'or rejadagi barcha funktsiyalar, bir yillik texnik qo'llab-quvvatlash, bir yil yangilanishlar va 20% qo'shimcha litsenziyalar sotib olish kiradi.

Umuman olganda, PinnacleCart - bu foydalanuvchilar tajribasi va konversion stavkalarni optimallashtirish asosida qurilgan, har tomonlama mustahkam elektron tijorat platformasi.

Agar siz mahsulotlarni dinamik ravishda yaratmoqchi bo'lsangiz va o'z katalogingizni Facebook, Amazon va eBay kabi boshqa platformalar bilan osongina sinxronlashtirishni istasangiz, PinnacleCart yaxshi tanlovdir.

Ishlatib ko'r PinnacleCart bepul sinov bilan.

PinnacleCart-ni sinab ko'ring

12. Kvadratlar.

Eng yaxshi sudrab-tashlab yuborish elektron veb-sayt yaratuvchisi (oyiga $ 26).

Kvadratlar bu uchinchi eng yuqori narxli rejasida asosiy tijorat tijorat xususiyatlariga ega bo'lgan taniqli veb-sayt quruvchisidir.

Ularda to'rtta asosiy narx rejalari mavjud - ikkita veb-sayt quruvchilarining oylik rejalari va ikkita Internet-do'konning oylik rejalari:

  • Shaxsiy reja: oyiga $ 12
  • Biznes-reja: oyiga $ 18
  • Asosiy (Internet-do'kon): oyiga $ 26
  • Ilg'or (Internet-do'kon): oyiga $ 40

Blogimni WordPress-ga ko'chirishdan oldin, men Squarespace shaxsiy rejasi bilan boshladim. Veb-saytimga tarkibni sudrab tashlash va ularning oldindan tayyorlangan andozalarini yangilash oson bo'lmagan. Biroq, men tezda Squarespace SEO, sayt tezligi yoki sozlash uchun eng yaxshi variant emasligini angladim.

Kvarespace texnik ma'lumotga ega bo'lmagan har qanday odamga veb-sayt yaratishni osonlashtiradi, ammo foydalanish qulayligidan olgan narsangiz, siz funksionallik va SEO afzalliklarini yo'qotasiz. Esimda, ulardan foydalanganda menda SEO-ga ta'sir qiladigan va hal qilinmaydigan to'g'ridan-to'g'ri XML sayt xaritasi muammosi bor edi.

Mening sayt xaritamdagi maxsus URL-larda (/) egri chiziq bor edi, boshqalari esa bu har bir sahifaning nusxasi ikki nusxadagi tarkibga o'xshaydi. Qisqa hikoya, bu mening SEO-ga ta'sir qildi va men darhol WordPress-ga ko'chib o'tdim.

Elektron tijorat echimlariga kelsak, hech kim: "Men o'zimning foydali onlayn ishimni" Squarespace "da boshqaraman" deganini eshitganmisiz? Ehtimol yo'q. Ammo, agar siz ushbu platformani allaqachon ishlatsangiz va oddiy elektron tijorat do'konini qo'shmoqchi bo'lsangiz, ba'zi foydali narsalar mavjud.

O'rnatish juda oson va sizga ajoyib ko'rinadigan mobil shablonlarni, mahsulotni boshqarish va yuk tashish echimlari kabi integratsiyani olasiz. Shipbob va Kema stantsiyasi. Logistika va buyurtmalarni bajarish bo'yicha kompaniyalar (3PL) UPS, FedEx va USPS kabi yirik provayderlarning real vaqt rejimida etkazib berish narxlarini o'z ichiga oladi va sizga etkazib berishda g'amxo'rlik qiladi.

Va nihoyat, Squarespace 24/7 qo'llab-quvvatlash va uning xususiyatlarini sinab ko'rish uchun 14 kunlik bepul sinovni taklif etadi.

Squarespace-ni sinab ko'ring

13. Weebly.

Kichik biznes uchun eng yaxshi (bepul - oyiga $ 25).

Weebly 2006 yilda tashkil etilgan veb-sayt yaratuvchisi bo'lib, bugungi kunda 500000 dan ortiq domenlarga ega va veb-sayt yaratuvchisi maydonida 12% bozor ulushiga ega. Th platformasi rivojlangan veb-mavjudlikni talab qilmaydigan yangi kichik biznes veb-saytlari uchun juda yaxshi ishlaydi.

Bitta bonus shundan iboratki, Weebly marketingni avtomatlashtirish xususiyatlariga ega. Agar boshqa veb-sayt quruvchisini va boshqasini sotib olish kerak bo'lsa elektron pochta marketing xizmati alohida, oyiga qo'shimcha 10-20 dollar to'lashingiz mumkin.

Yana bir reklama - bu ularning mahsulot imkoniyatlari. Siz yuzlab mahsulotlarni boshqarishingiz, inventarizatsiyani kuzatib borishingiz, mavjud bo'lmagan narsalarni avtomatlashtirishingiz va xaridorlarga mahsulotning qolgan sonini ko'rsatib, sotib olish xatti-harakatlarini kuchaytirasiz. (Faqat 3 chap!).

Weebly boshqa platformalar kabi deyarli kuchli emas Shopify yoki 3-karta. Ammo, agar siz o'n sahifadan iborat oddiy veb-saytga ega bo'lgan kichik biznes bo'lsangiz va ba'zi elektron tijorat funktsiyalarini qo'shmoqchi bo'lsangiz, Weebly sizga juda yaxshi xizmat qiladi.

Ularning elektron tijorat funktsiyalari oyiga 25 dollarga teng bo'lgan biznes-rejadan boshlanadi, bu ham bepul domenni taqdim etadi.

Bilan boshlang Elektron tijorat uchun Weebly.

Weebly-ni sinab ko'ring

14. Yo! Kart.

B2B, B2C Multivendor bozorlarini qurish uchun eng yaxshi platforma ($ 1299).

Yuqori sifatli elektron tijorat platformalari haqida gap ketganda Yo! Kart bozoridagi platforma bozorda yuqori turadi. Yo! Kartning maqsadi shundaki, u har qanday biznes hajmi (kichik, o'rta va yirik korxona) uchun ko'p vendor bozorni qurishi mumkin.

Freymning asosiy skript fayllari qisman shifrlangan formatda taqdim etiladi, bu esa xavfsizlik muammolariga kamroq moyil bo'ladi. Yo! Kart, qurilmadan qat'i nazar, foydalanuvchilarga yo'naltirilgan dizayn va uzluksiz tajribani taklif etadi. Yo! Kartadan foydalanishning yana bir afzalligi - mahsulot yoki inventarizatsiya kataloglarini boshqarish tizimidan foydalanish oson.

Yo! Kart UX va dizaynning funktsional imkoniyatlari haqida gap ketganda eng yaxshi echimlardan biri hisoblanadi. Bu butunlay sozlanadigan va umr bo'yi litsenziyaga ega bo'lgan kengaytiriladigan platforma. Shuningdek, u veb-saytida uchinchi tomon tomonidan sozlash amalga oshirilmasa, 12 oylik bepul texnik yordamni taqdim etadi.

Boshqa tomondan, men Yo! Kart bilan duch kelgan asosiy kamchilik shundaki, u bepul mavzular va plaginlarni taklif qilmaydi. Bu litsenziyaga asoslangan yechim bo'lgani uchun, siz bir nechta domen uchun boshqa litsenziyani sotib olishingiz kerak.

Yo! Kartda moslashuvchan to'lov imkoniyatiga ega uchta asosiy narx rejalari mavjud:

  • GoQuick rejasi 1299 dollarni tashkil etadi va u to'liq litsenziyani, to'lovlarni qayta ishlash uchun nol to'lovlarni, o'z-o'zini hostingni va standart dizaynni o'z ichiga oladi.
  • $ 3999 (GoCustom Lite) rejasi qisman maxsus dizayn kabi qo'shimcha imtiyozlarni o'z ichiga oladi.
  • GoCustom rejasi 6999 dollarni tashkil etadi, bu ishga tushirishdan keyingi marketing va to'liq dizayn kabi qo'shimcha imtiyozlarni taqdim etadi.

Yo! Kart arzon narxlarda kelgan xaridor va sotuvchilar uchun ham mobil ilovalarni taklif etadi.

Umuman olganda, agar siz tez orada o'zingizning elektron tijoratingizni ko'p funktsiyali bozorni yaxshi xususiyatlar to'plamiga ega bo'lishni xohlasangiz, Yo! Kart bu siz uchun munosib tanlovdir.

Yo! Kartni sinab ko'ring

15. Selz.

Hamma joyda sotiladigan bitta oddiy joy (oyiga $ 26).

Selz bu barcha savdo kanallarida, shu jumladan mavjud veb-saytlarda sotishni osonlashtiradigan to'liq ishlaydigan onlayn-do'kon quruvchisi. Masalan, siz o'z mahsulotingizni istalgan veb-sayt yoki blogga joylashtirasiz va bitta boshqaruv panelidan Facebook, Instagram va Google Shopping-da osongina sotishingiz mumkin.

Elektron tijorat manzarasi borgan sari ko'payib boraveradi va xaridor istagan joydan sotib olishni kutadi, Selz bu sohada ustun turadi (qofiya mo'ljallanmagan).

Ular cheksiz saqlash, o'tkazish qobiliyati va mijozlar, tahlillar, chegirma kodlari va uchinchi tomon integratsiyalari kabi ko'plab ajoyib xususiyatlarni taqdim etadi. Ularning oyiga 26 dollarlik asosiy rejasi foydalanuvchilarga raqamli fayllarni xavfsiz etkazib berish, global soliq sozlamalari va tashlab qo'yilgan aravalarni tiklash xususiyatlaridan foydalanish imkoniyatini beradi.

Selzni haqiqatan ham noyob qiladigan narsa shundaki, siz ularning e-tijorat tijorat xostinglaridan foydalanishingiz va mavjud veb-saytlarda mahsulotlarni sotishingiz mumkin.

For example, if you're already running a successful website, Selz allows you to add products, buy buttons, and different widgets to your site. You don't need to create a new site. You simply integrate Selz with your current site, add your product information, and start selling.

One drawback is that real-time shipping rates are only available on the $179/month advanced plan, so if you're selling products of different weights and sizes, things may get tricky. However, if you're selling via a flat rate, that won't be an issue.

Finally, Selz provides support via email and chat, and additionally, every user gets their own account manager. This is unique and super helpful for new businesses looking for guidance during setup.

Try Selz free for 14 days.

Try Selz

Other notable mentions not yet listed include Prestashop, OpenCart, and Big Cartel.

What Are Ecommerce Platforms?

Ecommerce platforms are software tools to help people sell products and services online. Historically, businesses had to purchase expensive, on-premise ecommerce software with an IT setup and in-house hosting to manage their ecommerce. Now, with SaaS software technology, users can build storefronts (front-facing sales channels) online.

These ecommerce platforms handle everything from web design and product listings to shipping, taxes, and marketing. Within these web-based software tools, you can add your own products, manage inventory and orders, communicate with customers, sync with other apps, and more.

Manba: dowgroup.com

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What is the Best Ecommerce Platform for SEO?

When it comes to ecommerce SEO, there are a lot of important ranking factors, including site speed, URL structure, page titles/content, and sitewide HTTPS.

1. Wix.

Most online store owners struggle with SEO and rely on paid Facebook and Google ads to generate interest in their products.

Wix has a free SEO tool called Wix SEO Wiz. Wiz analyzes your ecommerce site and automatically provides a personalized SEO plan with a checklist to improve your Google rankings.

This includes optimizing your SEO titles and meta descriptions, adding alt text, and indexing tools to get your pages ranking faster. Wix and Google collaborated on this feature and Wix users can see their pages in search results immediately after using this tool.

2. BigCommerce.

My second pick for the best SEO is BigCommerce. Here's why:

With site speed, you want to make sure your ecommerce host loads your site content quickly on mobile and desktop. Even a 100-millisecond delay in load time can drop your conversion rate by 7%.

Use tools like GTMetrix va Google PageSpeed Insights to check your ecommerce site speed regularly.

Second, image compression is another critical factor in site speed. Images that take a long time to load increase page load times, which impacts user experience and SEO.

BigCommerce is the only ecommerce platform to give merchants Google AMP on both product and category pages, as well as automatic image compression with Akamai Image Manager.

Regarding the URL structure, BigCommerce features the best default URL format.

For example, as highlighted earlier, www.rebelpeak.com/camping/blue-tent is the best format to follow in the order of domain, category, and product. They allow you to do this, while other platforms like Shopify force you to keep their structure, including the static “/collections/,”/pages/,” and “/products/.”

This URL structure is not ideal for SEO, so BigCommerce wins in this regard and is a great pick.

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What Are the Best Free Ecommerce Platforms?

If you're looking for a free or open-source ecommerce platform, you can find many readily available. When researching different ecommerce frameworks to use, it's essential to ask yourself a few different questions:

  • Are you interested in self-hosting?
  • How much web development experience do you have?
  • How much creative control do you want?
  • Would you rather pay a small fee every month to have everything wrapped up in one package?

I would personally go with a paid option over an open-source system because the small fee will save you a ton of time and development costs.

Open source platforms have some limitations. What you gain in flexibility, you lose in simple hosting, maintenance and security, and dedicated support.

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What Are the Best Ecommerce Platforms for Small Business?

Small businesses running online need uptime guarantees, security, PCI compliance, usability, and performance. If your business depends on ecommerce sales, your requirements will be more stringent than one individual selling online.

When it comes to B2B ecommerce platforms, there are also a lot of dependencies on your platform's user access levels, shipping methods, tax calculations, and invoicing software. You need a solution that is easily managed by multiple users and minimizes time to complete orders.

After all, the more time you save on compliance, shipping, and fulfillment, the more time you have to market your business online.

Here are my top picks for the best ecommerce platforms for small business:

1. Wix.

Wix is best for businesses selling online because of their nice-looking templates and easy-to-use software. You can manage everything from one simple dashboard so it's best for non-tech savvy users.

2. 3dcart.

3dcart is a great choice for small businesses because of their ease of use and SEO features. Local small businesses will benefit from their clean URL structure and easy access to selling products online. Plus, they have an excellent support team available via chat, phone, and email.

3. Shopify.

Shopify is another good ecommerce platform for small businesses for similar reasons. They are super intuitive and easy to use - almost any small business owner should be able to build and manage a site on Shopify. With automatic shipping and tax rates, they save business owners time.

Additionally, if you need to learn how to use POS systems, Shopify is a great choice. They integrate with many top point-of-sale systems for omnichannel retailers with both physical storefronts and online stores.

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What Are the Best Ecommerce Platforms for Dropshipping?

Dropshipping software must easily integrate with wholesalers, connect your inventory across platforms, and automate shipping.

When you hook up your online store to a wholesale supplier, the first thing you need to check is that inventory levels automatically sync between platforms. The last thing you want to happen is someone orders a product on your site that's out of stock with your wholesaler.

Here are my choices for the best platforms for dropshipping:

  1. Wix
  2. Shopify
  3. BigCommerce

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What Are The Benefits of Using an Ecommerce Platform?

'If your business is not online, your business will run out of business.'

This statement by Bill Gates turned out to be prophetic - the ecommerce market is now massive and continues to expand with time.

According to a recent study, over 50% of Americans prefer to shop online. Ecommerce isn't going anywhere and you can get a slice of that profit with a simple website.

However, you need an attractive and engaging website if you're looking to gain customers.

So let's look at all the benefits of building your ecommerce store, and how it can successfully drive your business.

1. Easy Scalability.

When you run a traditional brick and mortar retail shop, it's difficult to cater to an audience that is geographically very far away.

Unless you become very successful, and operate like Walmart and other industry leaders, setting up multiple outlets in different areas become too expensive.

Naturally, it's not very easy to do that for a small or medium-scale retailer, since it is exceptionally cost-intensive.

However, using ecommerce platforms, small and medium businesses can now target and reach out to a global audience, and scale up to many times their original size.

Most platforms let you set up your online store for between $15 and $50 per month, with the most common price being around $30.

Being online essentially makes the whole world your oyster, and you don't need to target a particular neighborhood and restrict yourself to a specific area. With a broader reach, your sales will get a boost, and profitability will increase in the long run.

Ecommerce platforms help you achieve scalability by delivering fast-performance and impressive shopping experiences anywhere.

2. Excellent Customer Support.

Customer experience plays a big part in the annual revenue of any business. In fact, it is one of the most indicative yardsticks of a competitive company.

Even if you're using a pre-designed template to build your website, you might run into an issue every now and then.

It can be anything - you might struggle with slow website speed or face errors with a webpage.

However, every single ecommerce platform offers customer support to help you with these issues.

For example, Bigcommerce provides 24/7 chat, email, and US-based phone support for technical issues.

They also have a premium services team, devoted to making your business excel and help you solve any technical issue to might face. And this can make all the difference.

With this type of support and flexibility, your business won't slow down because of technical issues.

3. Social Media Integration.

More than 3 billion people in the world use social media - a huge market to tap into.

Plus, shopping behaviors are changing and more users are ready to purchase products via social media.

Ecommerce platforms easily integrate with Facebook, Instagram, and Pinterest so that you can sell your products wherever your audience is.

Therefore, it's essential to focus some attention on social media engagement.

For example, let's take a look at Bigcommerce.

Their platform integrates with social media platforms like Facebook, Instagram, and Pinterest right from the BigCommerce control panel, syncing your inventory for you, and making the backend sales with little work required.

4. Built-In Ecommerce Marketing Tools.

Social media integration will lead you to where your target audience is, but it isn't the only marketing you should do.

After your website is up and running, you need to identify what your customers want to buy with the right marketing tools.

Ecommerce platforms help you do that by providing numerous in-built marketing tools. These tools provide you with all the essential data and analytics to help you draw a roadmap for future sales.

Take Squarespace, for instance:

It helps drive traffic to your website with its powerful marketing tools and also measures your success quantitatively with its advanced data analytics tools.

Built-in newsletters, exit-intent pop-ups, coupon codes, and promotions are just a few of the marketing features at your disposal.

5. SEO.

Pretty much every ecommerce platform provides basic to advanced SEO features. These features enhance your search engine visibility and manage everything from sitemaps to meta titles, descriptions, keywords, and more.

If you're used to running sites on WordPress, you can try out WooCommerce for solid SEO results.

For example, WooCommerce is integrated with some of the best SEO-related WordPress plugins that you can help you optimize your website and make it appear higher in the search engines.

Some of the SEO tools include:

  • Yoast SEO
  • MonsterInsights
  • All in one SEO pack
  • Google XML Sitemaps
  • W3 Total Cache
  • BZ Lazy Load
  • SEO Optimized Images
  • WordPress SEO

Additionally, platforms like BigCommerce and 3dcart provide great SEO support out of the box.

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Tips And Strategies For Using Ecommerce Platforms.

With the numerous advantages ecommerce offers over traditional retail, it's a great avenue not just for buyers to save money, but also for sellers to maximize outreach at a minimal cost.

During the Black Friday online sales in 2017, US shoppers alone spent $5 billion.

96% of all Americans have made an online purchase at least once in their life.

However, with more intense competition, it's challenging to stand out in a crowded market.

Merely using excellent software isn't enough. You need to have a proper full-funnel ecommerce marketing strategy in place from day one.

Here are some tips and tricks to help your marketing strategy this year.

1. Focus On Mobile Users.

We all know that mobile phones are now more popular than personal computers.

In fact, in July 2019, Google announced that the mobile-first index was a new ranking factor and here to stay.

This means that Google predominantly looks up to the mobile version of your site for ranking and indexing.

Statistics show that over 63% of online users used mobile to browse online vs. desktop.

Naturally, focusing on your mobile site is now imperative.

Thus, make sure you're using your ecommerce platform to optimize your mobile website along with your desktop site.

Shopify is one of the industry leaders when it comes to mobile optimization and theme design.

Many other ecommerce platforms provide similar benefits that can help you provide better mobile browsing experience to your audience. First, make sure your software provides a mobile-friendly homepage, category pages, and product pages.

Also, optimizing your mobile checkout experience and ensuring that your buying process is user-friendly is paramount.

2. Make Your Ecommerce Website Visually Appealing.

Studies suggest that it takes a user 0.05 seconds to decide whether they like your website or not. If they don't find it visually appealing or understand what it's about, they're likely to exit right away.

Therefore, you have a shockingly small time frame to pique the visitor's interest.

You have to make sure that you choose a website theme that is not only relevant to your niche but also appealing to look at.

On top of that, it's important to pick a logo and imagery to give your visitors an idea about your brand right from the moment they enter your site.

The idea is to be as inventive as possible while offering a smooth browsing experience to your visitors.

Have a look at this website:

It is an excellent example of a visually appealing page, one that will make you want to scroll down. It is also easy to navigate and has relevant call-to-actions that are placed appropriately to draw the audience's attention.

3. Provide Ease of Navigation.

It's essential that your ecommerce site is well-structured and easy to navigate.

To make things easier for your website visitors, you can add numerous plugins with the help of the ecommerce platform you're using.

For instance, WooCommerce allows you to automatically add a plugin that can let your users go back to the items they recently viewed.

When you integrate your website with these tools that make navigation more comfortable, you provide a positive user experience and are more likely to generate sales.

Additionally, leveraging product navigation with recently viewed and suggested products can increase ecommerce conversion rates.

4. Data and Analytics.

The voices that say, 'Data is the new oil' are now growing louder.

Currently, there are around 18 zettabytes of data in the world. There's no reason why you shouldn't tap into this area.

Your strategy to boost your business using the ecommerce platform should include a plan on how to make use of your visitor information that your website generates every day.

Most ecommerce platforms come with an in-built analytics tool that can help you track your demographics.

Take Wix, for example:

Wix provides you with an in-built visitor data analytics tool, Visitor Analytics, that can help you track the number of visitors, frequency of visitors, visualize the data generated, track by country and IP address, generate conversion statistics, and take better, well-informed decisions regarding the future.

This helps you streamline the marketing process and focus on an effective plan of action.

A majority of ecommerce platforms offer analytics tools, and it is something that you should take advantage of.

5. Provide Stellar Customer Service And Live-Chat Options.

In 2017, 64% of Americans contacted some form of customer service.

According to Zendesk, excellent customer service is the primary defining factor a customer looks at while doing business.

Furthermore, according to the Kano model here, a website that has features like live chat options and efficient customer service are delighters, and it can improve your business, boost revenue, and significantly drive up customer satisfaction.

Part of your ecommerce strategy should include the integration of an efficient live chat and customer service system - preferably 24/7.

Let's take the example of Squarespace.

It provides an excellent and easy way to add Pure Chat, a live chat software, in just a few simple steps.

With the live chat option, you can:

  • Provide instant answers to your website visitors' questions
  • Engage leads and prospective customers
  • Improve your conversion rates and sales

6. Omnichannel Strategy.

More and more businesses are increasingly taking the omnichannel route to sell their products.

And a good ecommerce platform can seamlessly enable a perfect omnichannel strategy. It can help the online and offline counterparts of business work in tandem towards the specific goal of selling.

For example, Magento provides a 'Magento Order Management' system that helps businesses achieve precisely this.

Choosing the right ecommerce platform can go a long way in ensuring whether you manage to reach your omnichannel sales goals.

In the end, it's vital to outline each individual sales channel and your goals for each.

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How to Choose an Ecommerce Platform Infographic

Ecommerce Platforms FAQ.

Is ecommerce easy?

Ecommerce is easy to get started in but challenging to be highly successful in. You don't need much money to get started - you just need a website and a list of products. You can even use dropshipping suppliers to outsource your inventory and shipping process.
However, it can be difficult to be very successful as marketing your ecommerce brand is one of the most important factors. In addition to posting your inventory online and handling customer service, you need to focus on SEO, PPC, social media marketing, email marketing, and other tactics to generate sales.

What is the easiest ecommerce platform?

Ecommerce website builders are intuitive and allow you to easily build a website, add products, and market your business online. However, some are easier to use than others. Here are the easiest ecommerce platforms based on usability and simplicity:
1. Shopify.
2. Wix.
3. BigCommerce.

Can I sell on Facebook without a website?

Yes, without a website you can sell products online using Facebook Marketplace. If you want to sell products on Facebook, you need a Facebook Page and products to promote. On your Facebook page, you can add product information, including product names, descriptions, prices, photos, and more.

What ecommerce platform does Amazon use?

Amazon sites use the AWS platform which Amazon created. They make a large income from allowing others to use their AWS service. Other big companies and websites also use AWS, including Netflix.

Is it better to sell on Amazon or Shopify?

Although Amazon is easy-to-use for small online sellers, Shopify is a better option. Shopify's lower-priced plans are more affordable than Amazon's Professional Plan and is a more scalable solution. It is important to build a brand presence online and that is best done by owning your own website.

Is Shopify easier than WordPress?

Shopify's website builder is easier to set up and use than WordPress, where you face a steeper learning curve. Shopify has a lot of built-in ecommerce features that are not included in WordPress without plugins. However, WordPress different benefits like better SEO, more customization options, improved blogging, and more. In the end, it's up to what you're most comfortable with.

How can I sell online for free?

If you don't have the budget to use an ecommerce platform, there are certain ways to sell online for free. Some of these include:
1. Craigslist.
2. Facebook Marketplace.
3. LetGo.
4. Geebo.
5. eBid.

Kirish; qisqa Umumiy ma'lumot.

There you have it - my list of the best ecommerce platforms.

  • If you'd like to use the best overall platform that is easiest to use and best for small business, go with Wix.
  • If you want the best software to scale your large business, I recommend you get started with BigCommerce.
  • If you're a dropshipper than needs the good integrations, Shopify is your best choice.

What popular ecommerce platforms do you recommend?

If you're interested in hosting your website on WordPress and building your online store's email list, check out my reviews of the best web hosting, best website builders, va best email marketing platforms.