Onlayn biznes bo'yicha maslahatlar

Dropshipping 101: Dropshipping biznesini qanday boshlash kerak (2020)


Bu kunlarda hamma yon yonma-yon yurishni boshlamoqchi. Aslida, statistikaga ko'ra, 44 millionga yaqin amerikaliklarning yonma-yon yurishlari bor. Va bu erda dropshipping o'yinga kiradi.

Agar siz munosib pul topishni xohlasangiz passiv daromad tomonidan o'zingizning elektron tijorat do'koningizni ishga tushirish ammo ularning murakkabliklariga shubha bilan qarashadi inventarizatsiyani boshqarish, yuk tashish va buyurtmani bajarish, keyin dropshipping - bu eng yaxshi variant.

Ammo, agar to'g'ri amalga oshirilsa, tomchi tomchilab yuborish sizga ko'p pul ishlashingizga yordam beradi.

Dropshippingning ushbu qo'llanmasida biz nimadan, qanday boshlashni, tushirishni muvaffaqiyatli olib borishni qanday olib borishni o'z ichiga olamiz.

Qani boshladik.

Ogohlantirish: Ushbu maqolada men sizga hech qanday to'lovsiz kichik bir komissiya olgan sheriklik aloqalari mavjud. Ammo, bu shunchaki tomchi biznesni boshlash haqida to'liq maslahat beradigan vositalar. Siz mening to'liq oshkorligimni mening ichimdan o'qishingiz mumkin Maxfiylik siyosati.

Mundarija

Dropshipping nima?

Dropshipping bir muncha vaqt bo'ldi. Biroq, ommabop e'tiqodga zid ravishda, boyib ketish tezkor usul emas.

Bu asosan do'konga ega bo'lmagan yoki inventarizatsiya qilmaydigan chakana savdo usulidir. Buning o'rniga, siz mahsulotni uchinchi tomon manbasidan sotib olasiz va uni mijozga etkazasiz.

Siz mahsulotni o'zingiz ishlata olmaysiz yoki jo'natish jarayoniga ahamiyat bermaysiz.

Doimiy e-tijorat yoki g'isht-tosh qorishma do'koni va tomchi tushadigan do'kon o'rtasidagi eng katta tafovut qiluvchilardan biri bu mahsulotni sotadigan odam inventarizatsiya qilmasligi.

Keling, AQShdagi eng yirik elektron chakana sotuvchilardan biri bo'lgan Best Buyni ko'rib chiqaylik. Aytaylik, xaridor Best Buy-ga kirib, yangi aqlli televizor sotib oladi, to'lovni to'laydi va tashqariga chiqadi. Aslida, Best Buy smartfonni chakana joyda saqlashi kerak, shunda xaridor uni ko'rishi va sotib olishi mumkin.

Shuningdek, ular televizorni namoyish qilishlari kerak, uni doimiy ravishda namoyish qilishlari uchun o'z do'konini o'rnatishi, to'lovni amalga oshirishi uchun iste'molchi uchun hisoblagichlarni o'rnatishi, hisoblagichda qadoqlash materialini saqlashi, televizorni o'z omboridan etkazib berishi va hokazo.

Bu erda dropshipping boshqacha.

Agar tomchi tushib qolgan bo'lsa, sotuvchi televizorni umuman saqlamaydi. Buning o'rniga, o'z veb-saytida televizorni onlayn buyurtma qilishda, tomchi sotuvchi avtomatik ravishda mijozni eshigi oldida televizorni etkazib beradigan ulgurji etkazib beruvchini xabardor qiladi.

Bu oddiy dropshipping qanday ishlashini buzish:

Dropshippingni boshlash uchun sizga ko'p pul yoki resurslar kerak emasligi sababli, uning mashhurligi tobora ortib bormoqda. Tobora tobora ko'proq chakana sotuvchilar tarmoqli vagonidan sakrashmoqda.

Va bu juda yaxshi ishbilarmonlik ma'nosiga ega: hech qanday zaxirani saqlash shart emas, hech qanday inventarizatsiya qilish shart emas va qadoqlash va jo'natish haqida tashvishlanmaslik kerak. Siz o'zingiz uchun bularning barchasini qilish uchun boshqa birovni majburlaysiz va shu bilan siz munosib foyda olasiz.

Ushbu statistikani ko'rib chiqing:

  • 2016-2017 yillarda 85,1 milliard dollarni tashkil etadigan barcha onlayn sotuvlarning 23 foizi dropshipping orqali amalga oshirilgan.
  • Darhaqiqat, hatto Amazon 2011 yilda orqaga chekinish orqali jami savdoning 34 foizini tashkil qildi. Ularning soni har yili ko'payib bordi.
  • Va bu biznesni olib borish uchun juda foydali vositadir. Tadqiqot shuni ko'rsatadiki, tomchi savdo bilan shug'ullanadigan ishlab chiqaruvchilar an'anaviy kanallarga ishonganlarga qaraganda 18.33% ko'proq daromad olishadi.

Dunyo bo'ylab millionlab xonadonlarga Internet ulanishi bilan, tomchilarni tashuvchi chakana savdo do'konlari o'z xizmatlarini tezda kengaytirishlari va keyinchalik daromadlarini ko'paytirishlari mumkin.

Oddiy qilib aytganda, bu erda bir tomchi sotib olish uchun aniq qadamlar:

  • Mahsulotlaringizni aks ettiradigan katalog orqali mahsulotingizni onlayn ravishda soting
  • Onlayn xaridni amalga oshirish uchun onlayn xaridorlarni jalb qiling
  • Chakana sotuvchi buyumlar ro'yxatini manfaatdor ishlab chiqaruvchiga / ulgurji sotuvchiga / distribyutorga, shuningdek mijozning ismi va manzili kabi ma'lumotlari bilan yuboradi.
  • Tegishli ishlab chiqaruvchi / ulgurji sotuvchi buyurtmachiga buyumlar ro'yxatini yuboradi (tomchi sotuvchi nomi ostida)

Dropshipping ishonchli ishonchni talab qiladi va chakana savdo korxonalari, etkazib beruvchilar, distribyutorlar va ishlab chiqaruvchilar kabi ko'plab manfaatdor tomonlar o'rtasida uzoq muddatli hamkorlikni talab qiladi.

Dropshipping-ni boshlashga tayyormisiz? A bilan boshlang Shopify-ning 14 kunlik bepul sinov muddati.

Shopify-ni sinab ko'ring

Dropshippingning ijobiy tomonlari.

Dropshippingning daromadli biznes imkoniyati paydo bo'lishining eng katta sababi shundaki, u kirish uchun katta to'siqqa ega emas.

Kichkina sarmoyaga ega bo'lgan har kim o'zlarining dropshipping kompaniyasini boshlashlari mumkin. Internetda sizga yordam beradigan ko'plab foydali qo'llanmalar mavjud. Siz hozir o'qiyotgan ushbu maqolaga qo'shimcha ravishda, ushbu qo'llanma kabi boshqa foydali manbalar mavjud tomchi tomchi biznesni 21 kun ichida qanday boshlash kerak Drop Ship turmush tarzidan.

Bu erda tomchi biznesni boshlashning ba'zi ijobiy tomonlari ro'yxati:

1. Minimal boshlang'ich xarajatlar.

G'isht va qorishma do'konidan yoki oddiy tijorat biznesidan farqli o'laroq, materiallarni saqlash uchun sizga jismoniy ombor kerak emas. Siz faqatgina tomchi tushadigan veb-saytingiz uchun domen va hosting rejasini to'lashingiz kerak.

Daromadni yo'qotish yoki ortiqcha inventarizatsiya qilish haqida tashvishlanishingiz shart emas.

Siz etkazib berish narxi yoki etkazib berish vaqtini boshqarish yoki tashvish qilishingiz shart emas.

2. Minimal buyurtmani bajarish xarajatlari.

Siz mahsulotni topish, qadoqlash va etkazib berish uchun javobgar emasligingiz sababli, siz butun jarayon davomida qo'shimcha xarajatlar haqida qayg'urishingiz shart emas. Siz shunchaki mijozlar so'rovini uchinchi tomon ulgurji savdosiga yuborasiz yoki AliExpress kabi kompaniya bilan mahsulot import qilasiz va barchangiz tayyor.

Ular mahsulotning ta'minot zanjiri bo'ylab harakatlanishi uchun javobgardirlar. Xaridor mahsulotni qabul qilgan yoki qilmaganligini faqat siz bilishingiz kerak.

3. Kam xavf va moslashuvchanlik.

Tabiiyki inventarizatsiya qilmaslik tabiiy xavfning minimal darajasiga olib keladi. Buning ustiga, siz keng miqyosli imkoniyat bilan bir qatorda yanada kengroq mahsulot tanlovini taklif qilishingiz kerak.

Agar siz o'zingizning tomchilab tashlagan biznesingizdan daromadni ko'paytira olmasangiz yoki daromad ololmasangiz, istalgan vaqtda biron bir pul yo'qotmasdan zaxira qilishingiz mumkin.

Bundan tashqari, o'zingizning biznesingizda qo'shimcha moslashuvchanlik uchun bir nechta ulgurji sotuvchilar, distribyutorlar va etkazib beruvchilar bilan osongina hamkorlik qilishingiz mumkin.

Mahsulotlarni zaxiralash uchun oldindan to'lashingiz shart emas, shuning uchun sizda har doim naqd pul bo'ladi.

4. Pivot-ga oson.

Sizning hozirgi domen zonangiz ishlamay qolsa, o'zingizni osongina o'zgartirishingiz va boshqa mahsulotga o'tishingiz mumkin.

Dropshipping sizga mahsulotlarni sotish va o'zaro savdoni osonlashtirishni taklif etadi.

Dropshippingning salbiy tomonlari.

Hech qanday biznes modeli kamchiliklarning adolatli ulushisiz bo'lmaydi. Va dropshipping modeli bundan mustasno emas.

Bu erda eng ko'p uchraydigan tomchilar ro'yxati:

1. Hamkorlarga haddan tashqari ishonish.

Agar sizda mahsulot yo'q bo'lsa, siz doimo sheriklaringizga zaxiralarni saqlashga ishonishingiz kerak va ular bu mahsulot tugamaydi deb umid qilishadi.

2. Buyurtmani etkazib berish ustidan kam nazorat.

Sizda biron bir mahsulot to'plamaganligi sababli, ushbu mahsulot belgilangan vaqtda mahsulotni etkazib berish uchun to'liq sheriklar zimmasidadir. Agar ular mahsulotni o'z vaqtida etkazib bermasa, mijozning qoniqishi pasayadi va bu sizning biznesingizga zarar etkazadi. Shuning uchun muvaffaqiyatli sheriklar muvaffaqiyatli biznes yuritish uchun zarurdir.

3. Mijozlarga xizmat ko'rsatishning buzilganligi.

Dropshipping-da, siz etkazib berish zanjiri, shu jumladan qadoqlash, omborga joylashtirish, etkazib berish va hokazolarni o'z ichiga olmaydi. Hammasi sheriklaringiz tomonidan nazorat qilinadi. Natijada, agar ularda xato bo'lsa va ular uni tuzatishni rad etsalar, siz ularga murojaat qila olmaysiz. Endi, qoniqmagan mijozni joylashtirish uchun siz yolg'iz qoldingiz.

4. Brendning etishmasligi.

Saytingizda boshqa ulgurji savdo mahsulotlarini sotayotganingiz sababli, brendingizning qiyofasi zarar ko'rishi mumkin. Buni yumshatish uchun ulgurji sotuvchiga etkazib berishda markali qadoqlash materiallarini joylashtirishga imkon berishiga ishonch hosil qiling. Shu tarzda, agar mahsulot boshqa brenddan kelgan bo'lsa ham, mahsulotni olib tashlash tajribasi mijozni kimligingizni eslab qolishini ta'minlaydi.

5. Kam foyda marjalari.

O'zingizning mahsulotingizni ishlab chiqarish bilan solishtirganda kamroq foyda bor. Darhaqiqat, ba'zi bir tomchi tomchilar yetarlicha foyda marjasi bo'lmaganligi sababli o'z bizneslarini yopib qo'yishdi. Dropshipping-da, agar siz an'anaviy chakana savdo do'koni kabi daromad olmoqchi bo'lsangiz, sizga ko'proq narxlarni yuqori narxlarda sotishingiz kerak bo'ladi.

Umuman olganda, daromad 20-30% va konversiya darajasi 2-3% ni kutishingiz mumkin. Ushbu ko'rsatkichlar sohaga va vaziyatga qarab o'zgarishi mumkin.

O'rtacha foyda marjasi va konversiya tezligiga qarab, siz ushbu tenglamadan foydalangan holda o'zingizning foydangizni hisoblaysiz:

(Trafik x 0.02) x (Avt buyurtma qiymati x 0.2) = Foyda

Bular "ijobiy" va "salbiy" tomonlari, qisqacha xulosa qildi.

Dropshipping kim uchun?

Dropshipping - bu ishbilarmon va yangi boshlanuvchilar, kam byudjetli odamlar va hanuzgacha pullarini sarflamoqchi bo'lmaganlar uchun biznes olamiga kirishning ideal usuli.

Avvalroq, biznesni yo'lga qo'yish katta miqdordagi mablag'ni talab qilar edi. Odamlar, odatda, ota-onalariga kapitalni qarzga olish uchun yoki pul topish uchun ortiqcha ishlamoqda. Aslida, Jeff Bezos Amazon'ni ota-onasidan qarz olish bilan boshlagan va bu unga qanday yordam berganini barchamiz bilamiz.

Gap shundaki, boshlang'ich sarmoyasiz, biznes boshlash katta to'siq bo'lgan.

Ammo endi, raqamlilashtirish va ijtimoiy media paydo bo'lishi bilan, onlayn biznesni boshlash har doimgiday osonroq.

Biroq, dropshipping modeli muvaffaqiyatli bo'lish va katta foyda olish uchun sekin yo'ldir. Oddiy qilib aytganda, bu bemor odamning o'yini.

Bu juda yaxshi:

  • Qo'rqinchli tadbirkorlar
  • Barqaror o'sishga qaraydigan odamlar
  • O'zlarining chakana biznesiga qiziqqan mutaxassislar
  • Ahamiyatli veb-trafikka olib kelishi mumkin bo'lgan marketing bo'yicha odamlar

Uni buzib, quyidagi odamlar guruhi uchun mukammal biznes modeli:

1. Kirish darajasidagi tadbirkorlar.

Dropshipping - bu biznes olamiga tanishish va birinchi marta savdoning fokuslarini o'rganish uchun ajoyib biznes-model. Kirish darajasidagi tadbirkorlar biznesdagi yangi tushunchalarni tushunishga urinayotganda bir necha marta muvaffaqiyatsiz bo'lishlari mumkin.

Ammo, tushirish biznesida hech narsa yo'qligi sababli, ular bu erda muvaffaqiyatsizlikka uchrashlari mumkin.

Masalan, marketing pirogingizni sinab ko'rish uchun arzon narxdagi futbolkalarni sotadigan elektron tijorat veb-saytini yaratishingiz mumkin. Kirish uchun bunday past to'siq bilan, bu yangi ish boshlovchilar uchun juda yaxshi amaliyot.

2. Bir nechta mahsulot tugunlari bo'lgan sotuvchilar.

Agar siz keng mahsulot turlarini sotsangiz, dropshipping siz uchun juda yaxshi tanlovdir. Bunday stsenariyda turli xil mahsulotlar zaxiralari va zahiralarini saqlash juda qimmatga tushadi va uzoq muddatli istiqbolda barqaror bo'lmasligi mumkin.

Bu, ayniqsa Target yoki Walmart ligasida bir qator mahsulotlarni sotishni rejalashtirayotgan bo'lsangiz, to'g'ri bo'ladi. Bir tomchi tomchi modeliga murojaat qilish, bu holda, zaxiralarni, zaxiralarni saqlash va do'kon yoki omborga ega bo'lish zaruratini yo'qotib, sizga ko'p pul tejashingiz mumkin.

3. Byudjet tadbirkorlari.

Bu to'g'ri - siz pul ishlashni xohlaysiz, lekin hozirda investitsiya qilish uchun pulingiz yo'q. Shubhasiz, siz qattiq byudjetga ega bo'lganingiz sababli, omborlarni yoki chakana joylarni ijaraga olish qimmatga tushadi.

Bunday holda, dropshipping - bu mukammal model. Inventarizatsiyaga, vositachilarga yoki omborxonalarga oldindan sarmoyalar kiritmasdan, tushirish biznesini deyarli nolga teng biznes bilan boshlash mumkin.

4. Tasdiqlashni qidirayotgan chakana sotuvchilar.

Ushbu stsenariyni ko'rib chiqing:

Sizda sotadigan mahsulotingiz bor, lekin u bozorda ishlay olishiga ishonchingiz komil emas. Omborni qurish va u uchun joyni ijaraga olish hozircha oqilona narsa emas. Avvalo, siz suvlarni sinab ko'rishingiz kerak.

Dropshipping yordamida siz kerakli tasdiqlashni deyarli boshlang'ich narxsiz olishingiz mumkin. Agar sizning mahsulotingizga bo'lgan javob ijobiy bo'lsa, siz g'alaba qozonasiz va endi mahsulotni keng ochishingiz mumkin. Agar u salbiy bo'lsa, hech bo'lmaganda katta yo'qotishlarga duch kelmaysiz.

Qanday bo'lmasin, siz katta tajribaga ega bo'lasiz va safar davomida muvaffaqiyat qozonishingiz mumkin.

5. Yon hustlerlar.

Agar siz passiv daromadga intilayotgan bo'lsangiz yoki xohlasangiz Internetda pul ishlash, keyin dropshipping siz uchun juda yaxshi tanlovdir. Barmoqni ko'tarish yoki mahsulotlarni saqlash shart emas. Dropshipping bu inventarizatsiyani saqlamasdan va keyingi yillar davomida passiv daromad olmasdan mahsulotlarni sotishning ajoyib usuli.

Boshlang'ich boshida mahsulotni sotish, potentsial etkazib beruvchilarga murojaat qilish kabi bir qator muammolarga duch kelishi mumkin. Ammo, ular biznesning ipini tortib olgach, tomchi tushish juda foydali bo'lishi mumkin.

Dropshipping-ni boshlashga tayyormisiz? A bilan boshlang Shopify-ning 14 kunlik bepul sinov muddati.

Shopify-ni sinab ko'ring

Sotish uchun tushirish mahsulotlarini topish.

Dropshipping juda oson va sodda biznes modelidir. To'g'ri sheriklik, mahsulotlar va ozgina sabr-toqat bilan, har kim uni boshlashi va muvaffaqiyatning cho'qqisiga chiqishi mumkin.

Biroq, har qanday tushirish biznesining USP bu oxir-oqibat siz sotadigan "mahsulot" va u o'z navbatida taqdim etadigan qiymatdir.

To'g'ri joyni tanlash sizga katta yordam beradi. Bu sizning brendingizning ovozini belgilashga yordam beradi va natijada ma'lum bir xaridor guruhiga murojaat qilishga yordam beradi, masalan, texnologiya ixlosmandlari, tanani quruvchilar va boshqalar.

Bluetooth karnaylarini sotadigan pastga tushadigan do'konga misol:

Mana ba'zi bir trendy dropshipping tok g'oyalari ro'yxati 2020 yilda sinab ko'rish uchun:

  • Texnik nik g'oyalari: Wi-Fi 6 mahsulotlari, simsiz texnologiya, taqish moslamalari va aksessuarlari, 360 darajali kameralar va aksessuarlar, VR qurilmalari
  • Hayotiy turmush tarzi g'oyalari: Aqlli uy anjomlari, sayyohlik jihozlari, ichki bog'dorchilik vositalari, mayo kiyimlari va suv idishlari
  • Modaga oid g'oyalar: Rattan sumkalari, soch turmaklari va barretlar, metall kiyimlar, ayollar shortilari va dantelli kiyimlar

Bundan tashqari, siz sotmoqchi bo'lgan mahsulot turini aniqlash uchun siz tasdiqlangan mezonlar to'plamini talab qilasiz, shu jumladan:

1. Narxlar.

Agar siz mahsulotni tashlab yuborayotgan bo'lsangiz, muvaffaqiyatingiz va foyda marjangizning katta qismi chakana va ulgurji narxlarga bog'liq bo'ladi.

Kam narx sotishni ko'paytirishi mumkin, ammo foyda marjasi unchalik katta bo'lmaydi. Boshqa tomondan, yuqori narx ko'plab xaridorlarni sotib olishga majbur qiladi, ammo marjasi yuqori bo'ladi. Shunday qilib, oldinga borishda narxlar o'rtasidagi muvozanatni saqlash juda muhimdir.

2. Hajmi.

O'lcham va vazn mahsulot narxlari siz kutganingizdan ko'proq ta'sir qilishi mumkin.

Kattaroq va og'irroq mahsulot quyidagilarni buyuradi:

  • Qadoqlash narxi yuqori
  • Yuk tashish narxi yuqori
  • Ish haqi (ba'zan)

Hech bo'lmaganda kichikroq mahsulotlardan boshlash va quyi marjaga kelish mantiqan. Hech bo'lmaganda sizga katta va og'ir yuklarni etkazib berishda qo'shimcha xarajatlardan qochishingizga yordam beradi.

3. Savdo-sotiq va sotish.

O'zingizning mahsulotingizni (mahsulotingizni) bir-biringizga sotish va sotishni osonlashtiradigan joyni tanlash yaxshidir.

Ayrimlariga nazar tashlang Sotish va o'zaro savdoning asosiy foydalari:

Ikkala usul ham nafaqat sizga ko'proq sotishga yordam beradi, balki ular qo'shimcha daromad olishga va qo'shimcha xarajatlarsiz marjalaringizni oshirishga yordam beradi.

Oyoq kiyimlari bilan birga poyabzallarni sotish yoki maxsus mo'ljallangan, o'ziga xos telefon qopqoqlari bilan uyali telefonlarni sotish kross-savdoning ajoyib namunasi bo'lishi mumkin.

Bunga kampaniyalarni savdoga misol sifatida keltirish mumkin Dollar Soqol Klubi, bu sizning sochingizni 1 dollarga tushirish istiqboli bilan o'ziga jalb qiladi va keyin o'z veb-saytida yanada qulay variantlarni namoyish etadi.

Ularning sotish nuqtasi? Zo'r qiymat!

Ikkala savdoning ham, savdoning ham bir maromda o'tkazilishi sizga katta foyda olishga va biznesdagi faollikni rivojlantirishga yordam beradi.

4. Qayta tiklanadigan imkoniyat.

O'rtacha yaroqlilik muddati bo'lgan mahsulotlarni sotish sizga ma'qul. Kam chidamlilikka ega mahsulotlarni almashtirish kerak va har qanday omadga qaramay, ko'proq mijozlarning buyurtmalari sizning xohishingizga kelishi mumkin.

Bu tish pastasini muzlatgich bilan solishtirishga o'xshaydi. Har haftada siz yangi tish pastasi idishiga ehtiyoj sezishingiz mumkin (chidamliligi past), ehtimol siz keyingi o'n yillikda muzlatgichingizni almashtirmaysiz yoki ishlatolmaysiz (yuqori ishlash muddati).

Bularning barchasi chekkada o'ynash bilan bog'liq va siz qanday mahsulotni sotishni tanlashingiz kerak.

5. Grudj xaridlari.

G'azabni sotib olish - bu iste'molchi sotib olishni istamaydigan mahsulot, ammo ularning imkoniyatlari cheklanganligi sababli ular bunga majbur. Masalan, shifoxonada sug'urta, tibbiy buyumlar, avtomobil shinalari, sovutish moslamalari va dvigatel moyi kabi mahsulotlar - bu harom narsa. Hech kim ularni sotib olishni xohlamaydi, ammo og'ir ahvolga tushib qolishlariga to'g'ri keladi.

Agar siz shinalar va sovutish suyuqliklari kabi mahsulotlarni sotayotgan bo'lsangiz, buyurtmalar uzoqroq bo'lishi mumkin va savdo nuqtalari siz uchun muammo bo'lishi mumkin.

Ushbu mahsulotlarni sotishda ehtiyot bo'lish kerak. Ularni ham ommaviy sotib olishmaydi va marjlar juda past bo'ladi.

Shafqatsiz xarid qilish bilan uzoq vaqt davomida xizmat qilish qiyin kechadi, shuning uchun siz tushirish biznesingiz boshida bunday mahsulotlardan saqlanishni xohlashingiz mumkin.

Qochish uchun keng tarqalgan xatolar.

Darvoqe, tomchi tomchilar boshidanoq tomchi tushishdan juda ko'p narsani kutishni boshlashadi.

Tez natijalarni kutib, ular juda ko'p umumiy xatolarga yo'l qo'yadilar.

Bunda oldini olish uchun ba'zi bir keng tarqalgan xatolar ro'yxati:

1. Sotuvchilarga haddan tashqari ishonish.

Sotuvchiga haddan tashqari ishonish barqaror biznes uchun zararli emas. Aniq me'yorlarni belgilab qo'yganingizga ishonch hosil qiling va har qanday qoidabuzarlik bo'lsa, qanday oqibatlarga olib kelishini ko'rsating. Eng yaxshi oyoqni oldinga surish uchun sotuvchilarni oyoq barmoqlarida ushlab turish kerak.

Yaxshisi, bitta sotuvchiga ishonmang. Masalan - agar sizda bitta sotuvchi bo'lsa, ular to'satdan siz bilan munosabatlarni to'xtatishi yoki narxlarini boshqa joydan ko'tarishi mumkin. Bunday stsenariyda siz ularning iltimoslarini bajarishdan boshqa ilojingiz yo'q.

Ta'minotchilarning erkin va befarq munosabati biznes uchun juda zararli va aksariyat hollarda haddan tashqari ishonishdan kelib chiqadi.

2. Oson foyda olish.

Bu dunyoda bepul tushlik yo'q.

Shunga o'xshab, ozgina kuch sarflash bilan oson pulni kutish haqiqatan ham haqiqiy dunyoda ishlamaydigan narsadir, aksincha tushirish biznesida.

An'anaviy chakana savdo orqali tomchi savdoda ma'lum imtiyozlarga ega bo'lishingiz mumkin bo'lsa ham, siz kuchli raqobat muammosiga duch kelishingiz kerak.

Aniq sabablarga ko'ra, ko'plab onlayn-chakana sotuvchilar dropshipping modelini tanlashmoqda. O'zingizning har qanday roziligingiz mijozlarni raqobatchilaringizni yo'qotishiga olib kelishi mumkin.

Shuning uchun, oson pul kutmasdan, siz o'zingizning tushirish biznesingiz orqali qanday qilib qiymatni yaratishga va uni professional ravishda amalga oshirishga e'tibor qaratishingiz kerak.

3. Cheklangan ko'rinishi (reklama faoliyatiga sarmoya kiritmaslik).

Dropshipping, boshqa har qanday biznes singari, maqsadli auditoriyangizga erishish uchun etarlicha reklama qilishni talab qiladi.

Xaridorlarga murojaat qilish va savdo hajmini oshirish uchun sizga kerak bo'lgan birinchi narsa - bu ko'rinadigan narsa. Shunday qilib, reklama tadbirlari va rasmlarni yaratish mashqlariga sarmoya kiritishingiz kerak.

Siz o'z auditoriyangiz brendingizni unutib qo'yishini istamaysiz, shuning uchun o'zingizni tajovuzkor tarzda bozorga chiqarish kerak. Aytishlaricha, 'Ko'zdan, xayoldan. Sizning asosiy vazifangiz mijozlaringizning fikr maydonini egallash bo'ladi.

Mahsulot qadoqiga ismingiz va manzilingizni kiritishga harakat qiling yoki reklama uchun qadoqdagi mahsulotning so'nggi portfelini yashirib qo'ying. "Rahmat" yozuvini kuzatib borish yoki xarid qilish tajribasi haqida so'rash juda yaxshi g'oya.

Buni ol "Rahmat" elektron pochtasi, masalan:

Shunga o'xshash elektron pochta elektron pochtasi (qo'shimcha chegirma kuponi bilan) mijozlaringizni jalb qilishda va shu bilan birga ularning tajribasiga qanchalik ahamiyat berishingizni ko'rsatib beradi.

4. Murojaat tafsilotlari.

Siz buyurtma tafsilotlarini buzishdan qochishingiz kerak. Agar siz mijozlaringizni sizning xizmatingizdan qoniqtirmasangiz va buyurtma tafsilotlarini bexosdan yig'ib olsangiz, ular siz bilan yana ish olib borishi dargumon. Buning ustiga, ehtimol ular sizga yomon baholashlarni berishlari mumkin, bu yana ko'plab potentsial mijozlarni o'chirib qo'yadi.

Walker tadqiqoti 2020 yilga kelib, mijozlar tajribasi asosiy tovar farqlovchilar sifatida narx va mahsulotni egallab oladi.

Mijozlar tajribasiga ta'sir ko'rsatadigan ba'zi narsalar:

  • Noto'g'ri manzilda etkazib berish
  • Mahsulot uchun noto'g'ri qadoq
  • Noto'g'ri mahsulot etkazib berildi
  • To'g'ri etkazib berilgan mahsulot, ammo noto'g'ri miqdor
  • Mahsulot xususiyatlari buyurtma bilan mos kelmadi
  • Buzilgan yoki buzilgan mahsulot

Dropshipping chakana sotuvchisi buyurtma haqida o'z vaqtida va aniq ma'lumotlarni taqdim etishi kerak. Aks holda, baxtsiz mijozlar sizning raqobatdosh korxonalaringizga shunchaki ko'chib o'tishadi, bu sizning daromadingizni yo'qotishiga olib keladi.

5. Tovarlarni mualliflik huquqi / savdo belgisi bilan sotish.

Tovar belgisi va mualliflik huquqi bilan himoyalangan tovarlarni sotishni oldindan hech qanday nopok niyatlarsiz amalga oshirmaslik yaxshiroqdir.

Bu kutilmaganda sizni ko'p vaqt talab qiladigan va qimmatga tushishi mumkin bo'lgan savdo belgisiga oid huquq buzilishiga olib kelishi mumkin.

Giorgio Armani kiyim-kechaklari, Nike poyafzali yoki Rolex soatlari kabi markalar logotiplari bilan markali buyumlarni rasmiylashtirmasdan sotish, sudga olib kelishi yoki hatto tushirish biznesingiz yopilishiga olib kelishi mumkin.

O'zingizning biznes soyaboningiz ostida osonlikcha rebrendatsiya qilinishi va sotilishi mumkin bo'lgan, "huquqiy yoritish" mahsulotlarini sotish bilan ushbu xatoning oldini oling.

Siz .. qila olasiz; siz ... mumkin oq yorliqli mahsulotlar haqida ko'proq bilish uchun ushbu qo'llanmani ko'ring va butun kontseptsiya qanday ishlaydi.

6. To'g'ri qaytish siyosatini o'rnatmaslik.

Agar siz tovarlarni qaytarib berishni ta'minlamasangiz, narsalar mijozlar bilan notinch bo'lib qolishi mumkin.

Bozordagi xilma-xillikka qaramay, xaridor ma'lum bir mahsulotga buyurtma berganidan keyin ham boshqa narsani sotib olishni xohlashi mumkin. Darhol buyurtma rad etilganidan keyin, qaytarib berilishi yoki qaytarib berilishi so'ralgandan so'ng, tomchilatib yuborilgan chakana sotuvchilar ishga kirishlari va tezda qaytarib berishni taklif qilishlari kerak.

Sotilgan mahsulotlarning tezkor va tezkor to'plami va to'liq qaytarib berilishi sizni bozorda o'z tengdoshlaringizdan ajratib turadigan narsa.

Bundan tashqari, saytingizda mahsulotni qanday qilib qaytarib berish va pulni qanday qaytarish haqida tegishli ko'rsatmalarni qo'shish juda muhimdir.

Ko'plab tomchilar bu jarayonni jiddiy qabul qilmaslikda xato qilishadi, bu esa xaridorlarga juda ko'p og'riq va qayg'u keltiradi. To'g'ri qaytish siyosatini taqdim etish orqali bunga yo'l qo'ymaslik, tomchi tushirish biznesingizni yanada ravonroq boshqarishga yordam beradi.

Shopify do'konini ishga tushirishga tayyormisiz? A bilan boshlang Shopify-ning 14 kunlik bepul sinov muddati.

Shopify-ni sinab ko'ring

To'g'ri tashlab yuborish etkazib beruvchisini topish.

Aytish kerakki, tomchi tomchilab yuboradigan etkazib beruvchilar sizning tomchi tushirish biznesingiz modelidagi muhim fikrlardan biridir.

Siz turli xil funktsiyalarni etkazib beruvchilarga ishonishingiz kerak, masalan:

  • Mahsulotni saqlash (aniq texnik shartlar)
  • To'satdan milga etkazib berish
  • Tovarlarni samarali ishlash va jo'natish

Siz shunchaki buyurtmani, mijozning tafsilotlarini va mahsulotga bo'lgan talabni etkazib beruvchilarga etkazishingiz kerak. Shundan so'ng, barcha poydevor ishlarini bajarish kerak bo'lgan etkazib beruvchilar.

Shuning uchun to'g'ri etkazib beruvchilar bilan birlashishingiz sizning biznesingiz uchun juda muhimdir.

Birinchidan, mening sharhlarimni tekshirib ko'ring 17 Dropshippingning eng yaxshi etkazib beruvchilari bu yil foydalanish.

Xo'sh, etkazib beruvchilar bilan hamkorlik qilishda nimaga e'tibor berish kerak? To'rt narsa mohiyatan:

1. Tech-Savvy kim etkazib beruvchini toping.

Bugungi asrda, texnologiyaga asoslangan etkazib beruvchi endi aktiv emas, balki katta biznes modeli uchun shartdir.

Yetkazib beruvchingizni tanlayotganda, ular butun tsiklni kuzatib borish uchun zarur bo'lgan barcha texnologiyani yaxshi bilishlarini ta'minlash juda muhimdir.

2. Yetkazib beruvchini puxta bajarish kerak.

Mahsulotni o'z vaqtida etkazib berish tomchi do'kon uchun juda muhimdir. Buning ustiga, agar siz mahsulotlarni 1-2 ish kuni ichida etkazib berishga muvaffaq bo'lsangiz, bu sizning biznesingiz uchun juda yaxshi.

Bozordagi juda ko'p raqobatchilar bilan sizda bo'shashish imkoniyati yo'q va har doim eng yaxshi oyog'ingizni oldinga surishingiz kerak. Agar siz mahsulotni tashlab yuborish uchun ko'p vaqt sarflasangiz, mijozingiz raqobatchilaringizga o'tishdan oldin ikki marta o'ylamaydi.

Shu sababli etkazib beruvchini tanlashda aniqlik muhim omillardan biridir. Siz hatto etkazib beruvchining tezkor yoki yo'qligini tekshirish uchun sinov buyurtmalarini joylashtirishga urinib ko'rishingiz mumkin.

3. Tajribali va dinamika jamoasi bilan ta'minlovchi toping.

Siz oxirgi milni etkazib beruvchisi bo'la olmaganingiz sababli, siz o'zingizning biznesingizni ijobiy manzarasini aks ettirishga muvaffaq bo'lganlarga ishonch hosil qilishingiz kerak.

Savdo bo'yicha vakillar va rahbarlarning jo'shqin va samarali jamoasiga ega bo'lgan tajribali ta'minotchi, tushirish biznesining barcha jo'shqinliklarini bilishi mumkin. Agar siz bunday ta'minotchi bilan birlashishni uddalasangiz, muvaffaqiyatga erishish uchun sizda juda yaxshi platforma mavjud.

4. Ideal ta'minotchi sifatga e'tibor berishi kerak.

Chakana savdo va an'anaviy elektron tijorat biznesi singari, dropshipping ham mahsulot sifatiga bog'liq. Shuning uchun mahsulot etkazib beruvchingizni baholashda e'tiborga olish kerak bo'lgan muhim xususiyat.

Aytaylik, bitta mahsulot uchun uchta etkazib beruvchini tanlash kerak.

Narxlar va etkazib berish vaqtlarida sezilarli tafovut yo'q.

Xo'sh, qaysi etkazib beruvchini tanlash kerak?

Albatta, eng yaxshi sifatni ta'minlovchi etkazib beruvchi.

Tabiiyki, mijozlar o'z pullari evaziga qiymat talab qiladilar.

Shunday qilib, har doim sifat bo'yicha murosaga kelmasligi mumkin bo'lgan taniqli etkazib beruvchiga murojaat qilish yaxshidir.

Sifatni qadrlaydigan va e'tibor beradigan ta'minotchi quyidagilarni ta'minlashi mumkin

  • Tovarlarning qaytarilish darajasi past
  • Bekor qilingan buyurtmalar soni oz
  • Mijozlarning qoniqishi yuqori
  • Mijozning umr ko'rish qiymati (CLV) yuqori

Endi savol - Ehtimol, ish dunyosida minglab bunday etkazib beruvchilar mavjud, shuning uchun siz eng mos kelishini qanday aniqlaysiz?

Siz tez-tez nic tomonidan tashkillashtirilgan etkazib beruvchilarning ishonchli ma'lumotlar bazasini taqdim etadigan Internetda mavjud bo'lgan tushirish jadvallarini ishlatishingiz mumkin.

Dunyo bo'ylab brendlar bu dropshipping katalogining eng yaxshi namunasidir.

Butunjahon brendlar haqida eng yaxshi narsalardan biri shundaki, u har bir etkazib beruvchining yoki ulgurji savdoning o'zi qonuniyligini ta'minlaydi.

Onlayn kataloglardan etkazib beruvchilar bilan aloqa o'rnatgandan so'ng, etkazib beruvchilarni baholash oson. Ularga bir nechta qiziq savollarni bering va javoblarini ular sizning taxminlaringizga mos keladimi yoki yo'qligini aniqlash uchun aniqlang.

Siz bermoqchi bo'lgan bir nechta aniq savollar:

  • Qaytish siyosati nima, agar mavjud bo'lsa?
  • Narxlarning qancha o'zgarishini kutish mumkin?
  • Mahsulotlar uchun kafolat muddati bormi?
  • Bepul etkazib berish haqida nima deyish mumkin?
  • Mahsulotlarni sozlashning qaysi darajasini kutish mumkin?
  • Narxlash shartlari qanday? Narx shartlari kelishilganmi?

Javoblardan so'ng, siz muzokaralarni keyingi bosqichga o'tkazishingiz kerak bo'lgan taqdirda va biznesning kelajagi to'g'risida tasavvurga mos kelgandan keyin.

Barkamol sherikka kirishda ayyor rassomlarning qurboniga aylanmaslik ham muhimdir.

Shuningdek, siz qonuniy biznes etkazib beruvchisi bilan bog'lanishingizni ta'minlashingiz kerak.

Sizni osongina aniqlashga yordam beradigan firibgar etkazib beruvchining ko'plab ko'rsatkichlari mavjud.

Birinchidan, siz ro'yxatdan o'tgan manzilingiz haqida ma'lumot olishingiz, soha o'yinchilari bilan gaplashishingiz va onlayn sharhlarni ko'rishingiz kerak.

Bularning barchasi, hatto yangi tashuvchini ham qonuniy ta'minotchilarni vijdonsiz va buzuqlardan ajratib qo'yishini nisbatan osonlashtiradi.

Ushbu tuzoqlardan xalos bo'lishingiz juda muhimdir, chunki ular nafaqat biznesingizga uzoq muddatli istiqbolda ta'sir qilishi mumkin, balki ular bozordagi brend imidjiga mutlaqo zarar etkazishi mumkin.

Dropshipping-ni boshlashga tayyormisiz? A bilan boshlang Shopify-ning 14 kunlik bepul sinov muddati.

Shopify-ni sinab ko'ring

Qanday qilib o'zingizning shaxsiy tomchi biznesingizni yuritasiz?

O'zingizning tomchi biznesingizni boshlash uchun keng tadqiqotlar o'tkazdingiz. Kerakli mahsulotni topishdan tortib, tegishli etkazib beruvchini birlashtirishgacha, endi siz o'z biznesingizni boshlash uchun tayyorgarlik ko'rasiz.

Va nihoyat, sizning tomchi do'koningizni ishga tushirish vaqti keldi.

Ammo, yaqinda siz biznesni boshlash va uni boshqarish juda farq qiladigan to'p o'yinlari ekanligini bilib olasiz.

Vaqt o'tishi bilan siz marketing, SEO, ko'rinishi, mahsulot sifati, pulni qaytarish va almashish, mijozlarni qo'llab-quvvatlash va boshqa narsalar kabi tashvishlanishingiz kerak.

Keling, ularni bu erda sindirib tashlaymiz:

1. Dropshipping do'koningizni marketing qilish.

Raqobat juda ko'p bo'lganligi sababli, samarali marketingga ehtiyoj juda katta.

Maqsadli auditoriyangiz sizning tomchi tomchi do'koningizni topishini kutishning o'rniga, mahsulotingizni ularning oldida sotish yaxshiroqdir.

Siz o'zingizni qiziqtiradigan domen hududini batafsil o'rganish va xatti-harakatlar, psixografiya, geografiya va demografiyaga qarab aholini segmentatsiyalashni amalga oshirishingiz kerak.

To'g'ri segmentni aniqlaganingizdan so'ng, siz aholini aniq maqsadli yo'naltirishingiz va turli tadbirlarni o'tkazishingiz kerak, masalan:

  • Xaridorlarni jalb qilish
  • Brend qurilishi
  • Tasvir qurilishi
  • Mahsulot qiymatini yaratish va ta'kidlash

Do'koningizni ochish uchun ko'plab kanallardan foydalanishingiz mumkin, jumladan:

  • Ijtimoiy media reklama: O'zingizning do'koningizni Facebook, Instagram, Pinterest va boshqalar kabi ijtimoiy media kanallarida reklama qiling eng yaxshi ijtimoiy media boshqarish ilovalarining ro'yxati bu sizning tomchi tomchi do'koningizni samarali targ'ib qilishga yordam beradi. Maqsadli auditoriyangizni shaxsiy ijtimoiy media tasmalariga to'g'ridan-to'g'ri etkazish uchun siz ijtimoiy media kanallarida reklamalarni ishga tushirishingiz mumkin.
  • Elektron pochta marketing: Bu marketingning eng samarali shakllaridan biridir. Elektron pochta marketingi sizga xush kelibsiz elektron pochta xabarlari va boshqa elektron pochta xabarlarini yuborish orqali mijozlaringizni jalb qilish imkonini beradi. Bundan tashqari, siz ularni savdo, chegirmalar, narxlarning o'zgarishi va hokazo kabi narsalar to'g'risida ilova qilishingiz mumkin turli xil elektron pochta marketing dasturlaridan foydalaning u avtomatik elektron pochta kampaniyalarini olib borishi va chuqur tahliliy hisobotlarni chiqarishi mumkin.
  • Pulli reklama: Yuqorida ta'kidlab o'tilganidek, siz o'zingizning tomchi do'koningizni to'g'ridan-to'g'ri maqsadli auditoriyangiz reklama qilish uchun pulli reklama kampaniyalarini o'tkazishingiz mumkin. Ijtimoiy media reklamalaridan Google Ads-ga qadar ko'plab variantlar mavjud.

2. Inventarizatsiya qilish.

Dropship biznes modeli sizga inventarizatsiya qilishni talab qilmasa ham, etkazib beruvchilar omboridagi inventarizatsiya yorlig'ini saqlash yaxshi amaliyotdir, chunki siz o'z mahsulotingizni savdo markangiz ostida sotasiz.

Yaxshi xabar shundaki, ko'plab rivojlangan inventarizatsiyani boshqarish dasturi va inventarizatsiyani osongina boshqarish va kuzatishga yordam beradigan Internetda ko'p omborli tomchilarni boshqarish dasturiy vositalari mavjud.

Misolni oling Ekomdash.

Bu bir nechta buyurtmalarni bajarish markazlari bo'lgan tomchilar uchun dasturiy ta'minotni avtomatlashtirish bozorida inqilob qildi.

O'z inventarizatsiyangizni shunga o'xshash vosita yordamida kuzatib borish inFlow inventarizatsiya sizga yordam berishi mumkin:

  • Xaridor buyurtma berganidan keyin yoqimsiz kutilmagan hodisalardan saqlaning (agar ma'lumot zaxirada qolgan bo'lsa, buni oldini olish mumkin edi).
  • O'zingizning buyurtmalaringizni o'z vaqtida bajarishingizga yordam beradi
  • Mijoz bilan ikki tomonlama aloqani yaxshilashga yordam beradi (mijozlar tajribasini yaxshilaydi)

3. Mijozlarni ta'sirchan qo'llab-quvvatlang.

Gartner tomonidan 2014 yilda o'tkazilgan tadqiqot 2019 yilga kelib, barcha tashkilotlarning 50% mijozlarga xizmat ko'rsatish bo'yicha raqobatlashishini ma'lum qildi.

With the global income levels rising, and massive competition across all forms of businesses, there has been a standardization with respect to the product and service they provide.

One of the differentiating factors is expected to be excellent customer support.

Some of the common platforms you can use to provide exceptional customer service are:

  • Telephone
  • Social media platforms
  • Emails
  • Live chats

A 24/7 help-desk is also an aspect that you should look into as your business continues to mature.

4. Product Exchange And Refund Policy.

Your exchange and refund policy is a glaring touchpoint of the dropshipping business that can make or break your business.

With the popularity of social media, communication is no longer a challenge. However, in the case of online retailing, positive word-of-mouth marketing can do wonders for your business, but negative word-of-mouth can prove to be detrimental.

If you want to earn the goodwill of your customer, then make sure to take prompt action any time a customer requests for product exchange or refund.

Handling customer complaints and product exchange and refund policies reflect the culture of the company and how much they prioritize their customers.

Providing a high level of satisfaction to customers here can result in improved Customer Lifetime Value (CLV) as well as the generation of new customers.

Here's an example from the return and refund policy of Gymshark.

As you can see, the return policy makes it effortless for the customer to return the wrong product.

However, refunding dropshipped products is a bit different than a traditional ecommerce site.

Here, you'll have to collaborate with the supplier to successfully collect the product from the customer and then issue an exchange or refund.

These points are by no means a comprehensive insight into what you must do to run a dropshipping business. But following them will help you tremendously in setting up and running your dropshipping business.

How to Grow Your Dropshipping Business?

Keep one thing in mind - the dropshipping model is a slow business model.

Expectations of a very steep growth and large profit margins in a short span of time are unrealistic. Instead, the business model requires long-term investment for it to grow into a profit-generating entity.

But that doesn't mean you should let up on all the impressive work you've done over the days. Now, you need to focus on scaling up and growing the business.

Taking the following measures can help you grow your dropshipping business:

1. Use Multiple Channels.

It's never a good idea to place all your eggs in a single basket. Thus, it makes sense to take advantage of the multiple channels available to you, including Amazon, Alibaba, eBay, and more.

This way, the number of customers you can reach out to increases exponentially. Catering to such a broad audience is impossible if you use only one channel.

However, when you are using multiple channels, you must ensure your top-selling products are always stocked and ready for shipment. Otherwise, if you sell the same product on different online stores, and the number of purchases is very high, the product can quite easily run out of stock. Out of stock products give rise to backorders and may cause a significant delay in delivery. This may create a negative customer experience.

Once you've ensured that you are stocked-up, you can even target audience globally.

2. Build Your Dropshipping Store.

While using multiple channels can definitely help with the profit margin, it's also essential to build your own dropshipping store to enhance your brand image.

Building your dropshipping store has many benefits attached to it, like:

  • Greater control over website's user-interface
  • Greater control over products, stocking, and marketing
  • Better decision making when it comes to discounts and bundled sales
  • Control brand positioning and brand imagery

Having your own store also means you don't have to pay a commission to online stores to showcase your products. As a result, the profit margin per product increases, ultimately translating into higher revenue.

You can use several online websites and ecommerce store builders to create your store. Most of these builders come with attractive templates and various marketing and analytical tools to help you grow your store.

Check out my review of some of the best ecommerce platforms to choose the best option to build your dropshipping store.

3. Leverage Email Marketing.

According to email marketing statistics by Oberlo, at $32 return for every $1 invested, email marketing offers one of the highest rates of ROI.

That's why it's essential to focus on your email marketing strategy if you want your dropshipping business to grow.

For that, first, you need to build an email list that consists of a relevant audience. The best part about email marketing is that it gives you direct access to the leads who have willingly subscribed to receive your emails.

To build your email list, you can pique your audience's interest by offering something valuable for free.

Take a look at my email form:

To encourage my readers to subscribe to my email list, I offer them a free email course upon registration.

After you build your email list, make sure to engage your audience regularly. Send out follow-up emails, offer discount coupons to give them a nudge to buy from your store, and more.

However, don't go about flooding your subscribers' inbox every other day. Let them know how frequently you plan to send email newsletters and then follow through the promise. A very high frequency of emailing can work against you and make customers unsubscribe.

4. Use Right Channels For Advertisements.

While proper investment is required for your business to take off, spending money in the right places is imperative for the money to pay dividends.

That's why, before increasing your marketing budget, you should spend time doing appropriate market-research. Try to identify the advertising channels that can help you maximize customer visits on your website.

For a dropshipping business, where you lack a physical shop, it's crucial to take advantage of online advertisement modes like pay-per-click (PPC). Running ad campaigns is easy across several social media platforms like Facebook, Instagram, and Twitter, among others.

Make sure you don't waste your money spending it on websites that bring in low traffic.

Here's an example of a dropshipping business done right:

Ad campaign budget optimization, among other measures, worked wonders for both Andreas va Alexander. They optimized their Facebook ads in a way to receive maximum returns.

5. Use Video Advertisements.

Video marketing is the new medium of reaching out to your customers.

Here're some statistics that will make you realize the amazing advantages of video advertisements:

  • 82% of Twitter users use video
  • More than 500 million hours of video are watched on YouTube every day
  • 33% of online activity is spent on watching videos
  • 85% of US internet audience watches online videos

Video has the power to reach a massive audience, thereby increasing your reach by many times.

Apart from advertising your products and brand, video advertisements have the power to do a lot more, such as:

  • Customer engagement
  • Making your leads click-through and arrive at your store
  • Influence your potential customers to buy your product

To reach your target audience, you can stream your video on social media platforms, YouTube, or purchase advertising space on a third-party website to increase your visibility.

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Examples Of Successful Dropshipping Companies.

The business landscape is littered with success stories from dropshipping companies.

Contrary to popular notion, the examples aren't far and few in between, but quite large in number.

One of the best examples that immediately come to mind is Wayfair.

Started by two University graduates in 2002 in Boston, Massachusetts who didn't have the luxury of deep pockets like their rivals, Wayfair turned out to be a huge success.

Over time, they understood the dropshipping model, and eventually started making around 25% to 35% profits year-on-year and quickly became one of the most acclaimed dropshippers.

Today, they boast of more than 10 million items in offerings, and over 14000 suppliers. In 2018, Wayfair's revenue exceeded $5 billion.

Another example here is Justin Wong, the owner of So Aesthetic.

After trying multiple business options, Wong decided to set up a dropshipping store. He needed zero investment to start the store, and guess what? Within a month of starting, he had already made $12,000 through the business.

More and more people are now making profits using the dropshipping model.

Here are some real-life examples of many more dropshippers who've made a successful career out of the dropshipping business model.

Dropshipping For Beginners: FAQ.

Here are some quick answers to the most frequently asked questions:

Q1. How does the dropshipping model work?

As already mentioned, Dropshipping is a business model where you can sell your products online, without having to stock, supply, distribute, or deliver the product yourself.

Dropshipping requires you to act like a mediator between the consumer and the supplier.

It's simple! The customer puts an order at your store, then you forward that order to the supplier, and finally, the supplier delivers the order straightaway to your customer. Your role as a drop shipper is to focus on marketing and promoting the product, while the supplier fulfills the entire supply chain cycle, including maintaining the inventory, packaging, shipment, etc.

Q2. What are the benefits of dropshipping?

Dropshipping is a profitable business model. The best part is that you don't require massive capital or spend money on things like inventory management, warehouse rent, and shop rent, among others.

You can expect a profit margin of 20-30% and a conversion rate of 2-3%. These metrics might change according to the industry and situation.

Q3. How to start a dropshipping business?

To start your dropshipping business, you can follow a step-by-step process:

  • Decide what type of product(s) you want to sell.
  • Partner with a supplier.
  • Either register with dropshipping sites like eBay or build your own website.
  • Market your dropshipping store
  • Promote using social media platforms and paid ads

Q4. What is the investment needed to start with dropshipping?

Not much since you don't require any shop, and you won't hold any stock, you don't need a substantial investment at the start.

Q5. Can I sell globally?

Yes, you can. The beauty of dropshipping is that since it's online, you can target the entire global target. Your customers could be from anywhere in the world.

Q6. Can I use multiple channels for selling?

Of course, you can. In fact, it's highly recommended to sell your products across multiple channels, such as eBay, Amazon, etc.

Q7. What is the profit margin that I can expect from dropshipping?

The margin primarily depends on the cost of the items that you sell, and the volume of items sold. However, on average, you can expect to make a profit of anywhere around 15% to 20%.

Q8. Do I need to pay taxes?

Taxes are subject to the local governance of the areas that you will deliver to. Usually, you are required to pay taxes for international delivery.

Q9. How can I promote my website?

There are several ways to promote your website. You can buy advertisements on websites, ecommerce stores, and social media platforms. You can also buy YouTube advertisements, get involved in customer engagement on social media platforms, conduct webinars, and more.

Q10. How can I select the suppliers?

While choosing your suppliers, go for someone punctual, tech-savvy, has an in-house team of experienced sales representatives, and has the reputation of providing top-notch quality products. Make sure to look at online reviews before selecting suppliers.

Q11. Should I use my own online dropshipping store, or should I rent someone else's space?

At the start, you can rent shop space on sites like Amazon, eBay, and Alibaba. But if you are looking to scale-up and build your own brand, it's better to have your own online store. You have greater control over the user interface and display of your products and can boost your brand image accordingly.

Q12. Should I work alone or hire assistants?

At the start, when the business is small, you can work alone. However, as the business starts to expand, it will get difficult for you to manage all aspects of the business. Keeping expansion in mind, hiring assistants for specific roles is recommended. You can hire virtual assistants from websites like Upwork, Fiverr, Guru, and more.

Kirish; qisqa Umumiy ma'lumot.

Sure, dropshipping seems like easy money. You just have to act as a link between the customer and the wholesaler/supplier, and take a cut for yourself. However, when you consider all the cons, challenges, effort, attention, and work, dropshipping doesn't sound as easy.

You need to stick to your business plan to make it work, and then reap the benefits.

With no initial outlay, rent or cost of inventory, dropshipping can provide the perfect environment for someone to test their business acumen, try out their new products, and gauge the product viability and market scenario.

An excellent option for entry-level entrepreneurs and budget businessmen, dropshipping is also a very safe platform. Even if you fail, you don't stand to lose a lot of money. On the other hand, the process helps you gain precious business insight and market knowledge.

I hope the article was useful and will spur you on to starting your first dropshipping business.

What type of product would you like to sell using the Dropshipping model? Let me know in the comment section below!

Ready to start dropshipping? Get started with a 14-day free trial of Shopify.

Saytda keyingi o'qish: Check out my article on the best ecommerce fulfillment companies if you'd rather hire a 3PL company to provide your ecommerce business with two-day shipping capabilities.